In conditions of limited access to classic advertising, online casinos are increasingly betting on alternative sources of traffic: influencers, arbitration grids, social platforms. This makes it possible to reach new audiences and launch large-scale campaigns even in "closed" regions.
Influencers: personal contact with the audience
YouTube, Twitch, Telegram, TikTok - channels where influencers stream games, reviews and bonuses- Content: casino reviews, slot demos, strategy "digs"
- Advantage: high engagement and audience confidence
- Use of unique promotional codes, track links, challenges
- Work with influencers whose CA coincides with game segments (18 +)
- Run native campaigns without explicit "casino ads"
TikTok and short videos
TikTok is one of the cheapest and most effective channels:- Video up to 60 seconds with trigger feed (win, emotion, call-to-action)
- Demonstration of gameplay, freespins, pranks
- Easily scalable by region and language
- Redirect options: SmartLink, TapLink, cloaking
Requires a thoughtful strategy to circumvent moderation and comply with platform rules.
Facebook/Instagram via grids
FB remains a powerful tool, especially when working with arbitration commands:- Run through white pads and preview pages
- Use of delayed redirects, geofilters, clos
- A/B testing creatives, headlines, offers
- Retargeting and segmentation of audiences by interests (gambling, fintech, crypto)
It requires a high-quality antidetect infrastructure and work with account farms.
Arbitration grids
Cooperation with large arbitration teams and grids:- Traffic motivation by CPA, RevShare, Hybrid models
- Support for prelanding, creo, white-label landing
- Data exchange via postback, SubID, API
- Scale through multi-GEO and multi-channel strategies
Usually provides for individual conditions: from whitelisting to payments in cryptocurrency.
What the casino gives
Flexible partner program with payments for a specific source- Link generator with SubID and smart redirects
- Support for mobile solutions, PWA, Telegram bots
- Real-time reporting and analytics for each segment
Influencers, TikTok and arbitrage are the new reality of online casino marketing. Anyone who knows how to work with grids and non-standard channels receives warm traffic, high conversions and stable growth. It is important not only to buy clicks, but to build trust, automate analytics and correctly bypass restrictions.
Popular Topics
Main Topics
Contact Us
Fill out the form below and we’ll get back to you soon.