Working with influencers and grids (FB, TikTok, arbitration)

Working with influencers and grids (FB, TikTok, arbitration)

In conditions of limited access to classic advertising, online casinos are increasingly betting on alternative sources of traffic: influencers, arbitration grids, social platforms. This makes it possible to reach new audiences and launch large-scale campaigns even in "closed" regions.

Influencers: personal contact with the audience

YouTube, Twitch, Telegram, TikTok - channels where influencers stream games, reviews and bonuses
Content: casino reviews, slot demos, strategy "digs"
Benefit: high engagement and audience confidence
Use of unique promotional codes, track links, challenges

Recommendations:

• Work with influencers whose CA coincides with game segments (18 +)
• Run native campaigns without explicit "casino ads"

TikTok and short videos

TikTok is one of the cheapest and most effective channels:

• Video up to 60 seconds with trigger feed (win, emotion, call-to-action)
• Demonstration of gameplay, freespins, pranks
• Easily scalable by region and language
• Redirect options: SmartLink, TapLink, cloaking

Requires a thoughtful strategy to circumvent moderation and comply with platform rules.

Facebook/Instagram via grids

FB remains a powerful tool, especially when working with summary commands:

• Run through white pads and preview pages
• Use of delayed redirects, geofilters, clos
• A/B testing creatives, headlines, offers
• Retargeting and segmentation of audiences by interests (gambling, fintech, crypto)

It requires a high-quality antidetect infrastructure and work with account farms.

Arbitration grids

Cooperation with large arbitration teams and grids:

• Traffic motivation by CPA, RevShare, Hybrid models
• Support for prelanding, creo, white-label landing
• Data exchange via postback, SubID, API
• Scale through multi-GEO and multi-channel strategies

Usually provides for individual conditions: from whitelisting to payments in cryptocurrency.

What the casino gives

Flexible partner program with payments for a specific source
Link generator with SubID and smart redirects
Support for mobile solutions, PWA, Telegram bots
Real-time reporting and analytics for each segment

Influencers, TikTok and arbitrage are the new reality of online casino marketing. Anyone who knows how to work with grids and non-standard channels gets warm traffic, high conversions and stable growth. It is important not only to buy clicks, but to build trust, automate analytics and correctly bypass restrictions.