The global online casino market requires flexible and deep localization. Language, currency, interface, cultural characteristics - all this directly affects the involvement and conversion of players. It is especially important to provide support for RTL languages (right-to-left), such as Arabic, Hebrew, Farsi, Urdu and others.
What localization involves
Interface translation: buttons, notifications, forms, menus
Local currencies and number format: AED, ILS, SAR, etc.
Local date and time formats- Legal and user agreements in the right language
- Country-specific content (games, banners, bonuses)
RTL direction support
RTL languages require a complete redesign of the interface:| Element | What changes in RTL |
|---|---|
| Alignment | Menus, texts, buttons - right aligned |
| Icons and elements | Positions of switches, arrows, cards - mirror |
| Navigation logic | Pages turn from right to left |
| Fonts and size | Arabic and Hebrew fonts, height adaptation |
For implementation, 'dir = "rtl"', RTL-compatible frameworks and UI components are used.
Multilingual interface
Automatic language detection by IP or browser- Language switch in header
- Support for up to 30 + languages through i18n libraries
- Custom dictionary and fallback for missing phrases
Integration with translation systems
Support for JSON/YAML/PHP localization files- Ability to connect automatic translation (Google, DeepL)
- Interface for manual text editing (localizers, marketers)
- CI/CD integration - translations are updated when sent
Support for RTL languages and high-quality localization is not an option, but a necessity for an international online casino. The player must see his usual language, currency and interface structure, whether from a mobile device in Saudi Arabia or from a desktop in Israel. Good localization increases confidence, reduces churn, and expands reach without the cost of additional marketing.
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