White Label and Turnkey: Online casino launch solutions
What is White Label
White Label is a rental of a ready-made casino platform under your brand:
- License, games, payments, technical support - all inclusive
- You manage marketing and monetization
- Financial and legal transactions - on the provider side
- Launch time: 2-4 weeks
Who will suit: startups, affiliates, media teams that are not ready for full operational control
What is Turnkey
Turnkey - you get full control over the project:
- Full platform source or exclusive access
- Own license, own contracts with PSP and providers
- Access to all analytics, rebate logic and CRM
- Requires competence in engineering, law and management
Who will do: companies with investments, experience, team and desire to build their own brand from scratch
White Label vs Turnkey comparison
| Parameter | White Label | Turnkey |
|---|---|---|
| Launch speed | Quick (2-4 weeks) | Average (1-3 months) |
| Legal liability | On provider | On project owner |
| Cost at start | Low | Medium or high |
| Platform Control | Limited | Full |
| Scalability | Limited by Partnership | Maximum |
| Providers and PSPs | Through the Platform | Direct Contracts |
Advantages of White Label
Instant go-to-market
Ready mobile version, bonuses, CRM
No need to do licensing and auditing
24/7 support and updates from the provider
Turnkey benefits
Complete freedom of development, logic, design
Any integration: from crypto wallets to custom KYC
Own reports, BI systems, and analytics
Ability to work with different jurisdictions and licenses
White Label is a fast start, Turnkey is a long-term business. It all depends on goals, budget and willingness to manage infrastructure. If you need to test the market or start quickly, White Label is suitable. If you are building a large-scale brand, it is better to choose a Turnkey solution. In any case, both models allow you to launch a competitive online casino with minimal risks.
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