Visitor accounting, loyalty cards

Visitor accounting, loyalty cards

Players go back to where they are valued. The system of accounting for visitors and loyalty cards allows you to only record the activity of each guest, but build on this a full-fledged retention and reward program.

With the built-in CRM module, you can create player profiles, track the frequency of visits, analyze spending and reward active guests on time through bonuses, points, gifts or VIP statuses.

Basic functionality

Opportunity	Description
Player Profiles	Name, ID, Visit History, Bets, Winnings, Behavioral Tags
Loyalty Cards (Physical/Virtual)	Link to Player, Use on Sign In, Add In, Withdraw
Activity statistics	Number of visits, duration of sessions, frequency of deposits
Bonus Program	Points, Cashbacks, Free Games or Prizes
Control of entry and age restrictions	Verification by document or card ID

How the system works

1. Register a player manually or through a self-service terminal
2. Issuing a plastic or virtual card (QR/RFID/eWallet)
3. Use of card for entry, bets, bonuses, participation in promotions
4. Collection of statistics for each visit and game actions
5. Automatic activation of loyalty levels, promotions and personal offers

Integration: possible connection to CRM, eWallet, email and SMS mailings

Advantages for the hall

Build your own customer base
Ability to segment audience and personalized promotions
Increasing player loyalty and return
Access control, registration and age filtering
Marketing Behavior and Performance Analytics

Where especially relevant

Halls with regular players and VIP destination
Networks with centralized loyalty system
Clubs wishing to automate identification and bonus program
New locations where you need to quickly build up your customer base

Counting visitors and loyalty cards is a step from just a hall to a community. You get not just players but regulars who can be encouraged, retained and turned into brand advocates.