Admin and internal analytics

Admin and internal analytics in online casinos

For stable operation and scalability of online casinos, a powerful administrative panel and a deep analytics system are needed, which allows not only managing content and users, but also tracking key indicators in real time. This is the heart of the platform where data-driven decisions are made.

What does the casino admin panel include?

Section	Management Options
Games	Enable/Disable, Install Freespins, Provider Filters
Players	Profiles, KYC status, balance, activity history
Bonuses	Setting up welcome bonuses, cashbacks, freespins, quests
Payments & Transactions	Deposit/Withdrawal Monitoring, Manual Moderation
Reporting and logging	All actions, session history, IP logs, security
Notifications and CRM	Sending email/push/Telegram messages
Tournaments & Missions	Creating Promotions, Setting Conditions, Tracking Leaders

Embedded analytics

What you can track:

• Registrations, deposits, daily activity and GEO
• LTV, ARPU, Retention by Traffic Channel
• Rebate and Affiliate Program Earnings and Expenses
• Popularity of slots and providers
• Player behavior: betting frequency, average session time, churn

Visualization:

• Dashboards with graphs and filters
• Export to Excel/CSV
• Integration with external BI systems (Power BI, Looker)

Technical features

Tiered access (admin/support/analyst/partner)
Real-time support (Live date on bids and transactions)
Security audit: who changed what in the system
Web interface + API access for automation
Connection to external systems (CRM, anti-fraud, Telegram bots)

Benefits for casino owners

Total control of the business
Fast, metric-based solutions, not by eye
Prompt response to crashes, bugs, fraud and bursts of activity
Personalized player experience (loyalty, retention)
Efficient distribution of traffic and advertising budget

Admin and internal analytics are the foundation of any online casino platform. With their help, you can not just manage, but scale your business, increase profits, retain players and make decisions based on real data. A smart admin panel is not an interface, but a growth tool.