Last updated:
Igor Grigoriev
Delasport

Prematch Betting is the main scenario of planned bets, which forms a stable betting turnover before the event.

In Delasport, the prematch line is complemented by personalization, market recommendations and dynamic bonus mechanics.

This turns the classic prematch into a user retention tool.


Key characteristics

ParameterPlatform Value
Deep lineLong user sessions
Dynamic oddsCompetitiveness of markets
Personal recommendationsIncreased engagement
Bet builderIncrease average check
Integration with bonusesRetention-mechanics
Early marketsValue betting

Player Behavioral Model

Planning bets in advance

Combined Express

Personalized markets

Reentry before event

Prematch becomes part of CRM logic.


Role in platform architecture

The module performs key functions:
  1. Generates forecast turnover
  2. Increases the average check
  3. Increases retention
  4. Creates a personal UX

This is a stable revenue layer with retention focus.


Integration logic

Works in conjunction with:
  • Bonus engine - personal promotions
  • CRM - Custom Quotations
  • Live betting - continued session
  • Casino - cross-sell before kick-off

Where shows maximum efficiency

Tier 1 regulated markets

Tier 2 highly competitive

B2C brands with focus on LTV


Practical value for the operator

Stable turnover before events

Average check growth through bet builder

Increased reentry

Personalizing the betting experience


Prematch Betting Delasport is a planned betting scenario enhanced by CRM and retention tools.

Provider products

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