Analytics connectivity (e.g. Google Analytics via WebApp)

Connecting analytics in Telegram casino: WebApp + Google Analytics

For effective management of Telegram casinos, it is important not only to launch traffic, to measure the behavior of players at every stage: from logging into WebApp to making a bet or withdrawing funds. This becomes possible thanks to the connection of Google Analytics, event trackers and analytical platforms directly to the WebApp Telegram casino.

What can be tracked

Through the integration of analytics with Telegram WebApp, you can collect the following data:

Metric	Sample Data
Number of unique players	Telegram ID + WebApp sessions
Traffic sources	Labels' utm _ source ',' utm _ campaign '
Depth of Engagement	Page Navigation, Betting, Gaming
WebApp Behavior	Button Clicks, Bets, Refills
Conversions	Register, Deposit, Game, KYC
Failures/inactivity	Early exit, bonus not used

Tools you can use

1. Google Analytics 4 (GA4)
- Supports events, user parameters and ID
- Installation via'gtag. js' inside Telegram WebApp
- Compatible with Telegram WebApp API (via 'initData')

2. Yandex Metrika (optional)
- Click cards, scrolling, webvisor
- Can be connected for additional behavior analysis

3. Custom Events/Server-side analytics
- Data collection directly on backend: rates, payouts, inputs
- Integration with Looker, Metabase, Power BI

How it is technically implemented

1. GA4 code is integrated inside WebApp (via'gtag. js` или `Google Tag Manager`)

2. User parameters are passed:

• ```javascript
• gtag('config', 'G-XXXXXXX', {
• user_id: telegramWebApp. initDataUnsafe. user. id,
• custom_map: {'dimension1': 'player_level'}
• });
• ```

3. All clicks, bets, transitions, bonuses are sent by cacevent tracking:

• ```javascript
• gtag('event', 'click_play', {
• game: 'Crash',
• bet_amount: 10
• });
• ```

4. Telegram initData parameters are used to link with Telegram ID and traffic source.

Why does Telegram casino need it?

Conversion Analysis - Link Click → to Refill
Understanding the funnel: where players are lost, where they are active
UX optimization: which screens work better
Testing push notifications and bonuses: what resonates
ROI assessment by campaigns: Telegram Ads/Push/partners

Privacy and security

Telegram WebApp API does not transfer personal data directly
All tracking is anonymized or authorized
You can configure cookie-less mode (GDPR compliance)

Connecting Google Analytics and other analytical tools to Telegram WebApp allows Telegram to accurately understand the behavior of players, find growth points and increase the efficiency of each action. It's not just numbers - it's a way to make informed decisions and increase platform revenue.