A registered user is just the beginning. The main goal of the platform is to turn registration into a first deposit. We are introducing a conversion analysis tool into the back office, which allows us to track what percentage of new users become paying, through what sources they came, what triggers worked, and where the outflow occurs.
This is the basis for funnel optimization, marketing and user path.
What the module tracks
| Funnel stage | Description |
|---|---|
| Registration | Number of new accounts, traffic sources, geo, devices |
| Activation | Email confirmation, room login, KYC completion |
| First deposit | The number of users who made the first replenishment, and through what methods |
| Conversion (%) | Ratio of deposits to registrations by channels, days, countries |
| Impact of bonuses | How much welcome bonuses influenced the decision to make a deposit |
Analytics capabilities
Period Selection and Comparison with Previous Periods
Traffic breakdown: Google Ads, Telegram, CPA, SEO, etc.
Filtering by geo, devices, currencies, landings- Exporting Data to Reports and BI Systems
- Setting up alerts when conversion is down/up
Advantages
Understanding New User Behavior- Improved marketing and onboarding flow
- Identification of weaknesses in the way from registration to payment
- Optimization of bonus policy for real metrics
- Informed decision making for A/B tests and UX changes
Where especially important
High-value casinos and betting sites- KYC and Verification Financial Platforms
- Applications and services with paid registration or subscription
- Online shopping and P2E products with first deposit bonuses
Conversion is the point where marketing becomes a business. We will give you a tool with which you will see who, when and why turns into a payer - and how to increase this number without unnecessary costs.
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