Conversion of registrations to deposits

Conversion of registrations to deposits

A registered user is just the beginning. The main goal of the platform is to turn registration into a first deposit. We are introducing conversion analysis into the back-office tool, which allows us to track what percentage of new users become paying, through what sources they came, what triggers worked, and where the outflow occurs.

This is the basis for optimizing the funnel, marketing and user path.

What the module tracks

Funnel stage	Description
Registration	Number of new accounts, traffic sources, geo, devices
Activation	Email confirmation, room login, KYC completion
First deposit	Number of users who made the first deposit, and through what methods
Conversion (%)	Ratio of deposits to registrations by channels, days, countries
Impact of bonuses	How much welcome bonuses influenced the decision to make a deposit

Analytics capabilities

Period Selection and Comparison with Previous Periods
Traffic breakdown: Google Ads, Telegram, CPA, SEO, etc.
Filtering by geo, devices, currencies, landings
Exporting Data to Reports and BI Systems
Setting up alerts when conversion is down/up

Advantages

Understanding New User Behavior
Improved marketing and onboarding flow
Identification of weaknesses in the way from registration to payment
Optimization of bonus policy for real metrics
Informed decision making for A/B tests and UX changes

Where especially important

High-value casinos and betting sites
KYC and Verification Financial Platforms
Applications and services with paid registration or subscription
Online shopping and P2E products with first deposit bonuses

Conversion is the point where marketing becomes a business. We will give you a tool with which you will see who, when and why turns into a payer - and how to increase this number without unnecessary costs.