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Practical guide

Statistics and reports

Flexible module of statistics and reports in the back office: key indicators, exports, custom samples and daily dashboards for business management.
Expert Stanislav Anisimov

To manage a gaming platform or financial service, it is not enough just to see the list of users - you need to understand what is happening with the system in numbers. We are implementing a statistics and reporting module that allows you to track all key metrics, build dashboards, upload reports and make decisions based on accurate data.

What the module includes

Data type Examples
Gaming statistics Number of bets, wins, RTP, active games and sessions
Financial metrics Deposits, withdrawals, turnover, ARPU, cashback, bonus expense
User activity Registrations, retention, LTV, engagement
Marketing and bonuses Response to promotions, effectiveness of campaigns, activation of promotional codes
Service reports Audit actions, cases, support load

Interface functionality

Filtering by period, segment, geo, provider

Level Detail Day/Week/User/Game

Export to CSV, Excel, PDF on schedule or manually

Auto send reports by email/to Slack

Integration with BI tools and Google Looker Studio

Advantages

Making decisions based on data, not assumptions

Simplify control and analysis for all departments: finance, marketing, technical support

Real-time visualization of key metrics

Ability to quickly identify deviations and anomalies

Support external audit and reporting to partners

Where especially important

Casino and gaming platforms with high load

Payment and fintech products

Applications with bonus system, multi-channel traffic

Projects with partner, referral, or CPA source analytics


Statistics and reports are the navigation for your business. We will create a module that will give a complete picture of what is happening and help you make accurate, informed decisions every day.