Traffic Sources and Partner Reports

Traffic Sources and Partner Reports

In order for marketing to bring results, it is necessary to transparently take into account the sources of traffic and the effectiveness of partner channels. We are introducing a module into the back office that allows you to track the entire path of the user - from click to first deposit and on. You see which source or partner brings real players, which campaigns work best, and where it's worth amplifying or disabling promotion.

What reporting includes

Measure	What's being tracked
Traffic source (utm, ref)	Direct, SEO, Telegram, email, partner networks, etc.
Clicks and Visits	Total, Devices, Geo, Platform
Registrations	Unique registrations per source
Deposits and amount	First and second, average check, conversion
Income (RevShare/CPA)	Total income, accruals to partner, share of turnover

Interface capabilities

Reports by days, weeks, months
Filtering by partner, landing page, geo, device
Compare the effectiveness of sources and partners
Export to CSV, PDF, Excel
Automatically send partner reports by email
Integration with UTM tags, promo codes and referral IDs

Advantages

Improve marketing profitability
Rapid assessment of traffic and channel performance
Transparency for partners and affiliates
The ability to automatically accrue and track payments
Detection of bot or low-quality traffic

Where especially important

Casino and betting platforms with affiliate program
Applications with CPA traffic and virus growth
E-commerce and subscription services with referral schemes
B2B services with agency channels

Traffic sources are the engine of growth. We will create a module in which you will see not just numbers, but a complete picture: from the first click to profit, for each partner, channel and user.