For marketing to bring results, transparent accounting of traffic sources and the effectiveness of affiliate channels is required. We are introducing a module into the back office that allows you to track the entire path of the user - from click to first deposit and on. You see which source or partner brings real players, which campaigns work best, and where it is worth strengthening or disabling promotion.
What reporting includes
| Indicator | What's being tracked |
|---|---|
| Traffic source (utm, ref) | Direct, SEO, Telegram, email, partner networks, etc. |
| Clicks and visits | Total quantity, devices, geo, platform |
| Registration | Unique registrations per source |
| Deposits and amount | First and repeated, average check, conversion |
| Revenue (RevShare/CPA) | Total income, accruals to partner, share of turnover |
Interface capabilities
Reports by days, weeks, months- Filtering by partner, landing page, geo, device
- Comparison of the effectiveness of sources and partners
- Export to CSV, PDF, Excel
- Automatically send partner reports by email
- Integration with UTM tags, promo codes and referral IDs
Advantages
Improve marketing profitability- Rapid assessment of traffic and channel performance
- Transparency for partners and affiliates
- The ability to automatically accrue and track payments
- Detection of bot or low-quality traffic
Where especially important
Casino and betting platforms with affiliate program- Applications with CPA traffic and virus growth
- E-commerce and subscription services with referral schemes
- B2B services with agency channels
Traffic sources are the engine of growth. We will create a module in which you will see not just numbers, but a complete picture: from the first click to profit, for each partner, channel and user.
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