Gaming platform and providers: what is behind the online casino

Gaming platform and providers: what is behind the online casino
Visually, the player sees the interface and buttons. But behind each session is a complex technological system - a gaming platform that manages the logic of the casino, interaction with game providers and ensures that the content works reliably. High-quality integration with leading providers is the key to trust, interest and retention of players.

What is a gaming platform

The gaming platform is the software core of an online casino that provides:
  • Connecting game providers
  • Managing sessions, bets and winnings
  • Data exchange with backend, payment system, analytics
  • Calculation of bonuses, cashbacks, freespins
  • Control over RTP, limits and player actions

Often the platform includes:
  • Game API
  • Admin panel with game settings
  • Integration with providers and aggregators
  • Mechanisms for launching iframe/WebGL/WebRTC games

Who are game providers

Game providers are studios and companies that develop games: slots, board games, live casinos, crash games and mini-games.

Types of providers:
Content TypeProvider Examples
СлотыPragmatic Play, NetEnt, Play’n GO, BGaming
Live-casinoEvolution, Ezugi, Vivo Gaming
Crash-игрыSpribe (Aviator), SmartSoft, Pascal Gaming
Mini-GamesUpgaming, Evoplay, Galaxsys

How they connect:
  • Through direct API integration
  • Through aggregators (SoftSwiss, Slotegrator, EveryMatrix, BetConstruct)
  • Through White Label platforms with ready-made providers inside

How the bundle works: player - platform - provider

1. Player launches slot via WebApp or website
2. The platform creates a session and sends a request to the provider
3. The provider gives the game interface via iframe or SDK
4. All bets, wins and results are synchronized with the platform
5. Player balance updated in real time

Why it's important to choose the right providers

Increase trust and conversion (well-known brands)
Offer variety - from classics to 3D and VR
Works with licenses and RNG certified
Attract traffic: each studio has its own fan base
Increase retention and average revenue per player (ARPU)

Examples of provider-specific metrics

IndicatorDependence on provider
RTP and volatilityYes - depends on game mechanics
Win rateYes - adjusted by provider engine
Medium sessionYes - Content interesting affects
Deposit conversionYes - trust is higher on familiar slots

The gaming platform and providers are the heart of any online casino. Success depends not only on the interface or bonuses, but also on the quality of game content, the stability of providers and a competent platform architecture. Integration with top studios, stable API and flexible customization are must-haves for competitive casinos in 2024 and beyond.

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