Visually, the player sees the interface and buttons. But behind each session is a complex technological system - a gaming platform that controls the logic of the casino, interaction with game providers and ensures the reliable operation of content. High-quality integration with leading providers is the key to trust, interest and retention of players.
What is a gaming platform
The gaming platform is the software core of an online casino that provides:- Connecting game providers
- Managing sessions, bets and winnings
- Data exchange with backend, payment system, analytics
- Calculation of bonuses, cashbacks, freespins
- Control over RTP, limits and player actions
- Game API
- Admin panel with game settings
- Integration with providers and aggregators
- Mechanisms for launching iframe/WebGL/WebRTC games
Who are game providers
Game providers are studios and companies that develop games: slots, board games, live casinos, crash games and mini-games.
Types of providers:| Content type | Examples of providers |
|---|---|
| Slots | Pragmatic Play, NetEnt, Play’n GO, BGaming |
| Live-casino | Evolution, Ezugi, Vivo Gaming |
| Crash-games | Spribe (Aviator), SmartSoft, Pascal Gaming |
| Mini-Games | Upgaming, Evoplay, Galaxsys |
- Through direct API integration
- Through aggregators (SoftSwiss, Slotegrator, EveryMatrix, BetConstruct)
- Through White Label platforms with ready-made providers inside
How the bundle works: player - platform - provider
1. Player launches slot via WebApp or website
2. The platform creates a session and sends a request to the provider
3. The provider gives the game interface via iframe or SDK
4. All bets, wins and results are synchronized with the platform
5. Player balance updated in real time
Why it's important to choose the right providers
Increase trust and conversion (well-known brands)- Offer variety - from classics to 3D and VR
- Works with licenses and RNG certified
- Attract traffic: each studio has its own fan base
- Increase retention and average revenue per player (ARPU)
Examples of provider-specific metrics
| Indicator | Dependence on the provider |
|---|---|
| RTP and Volatility | Yes - depends on the mechanics of the game |
| Winning frequency | Yes - regulated by the provider engine |
| Middle session | Yes - content interestingness affects |
| Conversion to deposit | Yes - trust is higher on familiar slots |
The gaming platform and providers are the heart of any online casino. Success depends not only on the interface or bonuses, but also on the quality of game content, the stability of providers and a competent platform architecture. Integration with top studios, stable API and flexible customization are must-haves for competitive casinos in 2024 and beyond.
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