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Practical guide

Integration with CRM

Integration with CRM systems via API: transfer of leads, synchronization of customers, events, payments and activity history in HubSpot, Salesforce and other platforms.
Expert Stanislav Anisimov

Effective customer service is impossible without a centralized repository of the entire interaction history. We implement deep integration with leading CRM systems such as HubSpot, Salesforce, Bitrix24 and others through their official APIs.

You can automatically transfer information about customers, payments, activities, bonuses, events and statuses from your platform to CRM, build reports, launch sales funnels and increase marketing efficiency.

What integration allows

Opportunity Application
Transfer leads and registrations Send new users directly to CRM
Transaction synchronization Linking purchases, deposits, account status
Event automation Status updates, sending notifications, launching funnels
Sales Contact CRM automatically creates a task or reminder for the active customer
Analytics and Reports Building dashboards based on API and CRM data

How implemented

Connection via REST API or Webhooks CRM systems

Authorization by OAuth2, tokens or API keys

Setting up field mapping: name, email, UID, actions, amounts

Two-way synchronization - both from and to CRM

Integration with BI panels and mailings (Mailchimp, SendGrid, etc.)

Advantages for the operator

All clients and activities in one system

Funnel transparency and user returns

Increased marketing and sales efficiency

Minimizing manual labor and data import errors

Flexibility: you can connect both cloud and local CRM

Where especially relevant

Companies with Sales and Support

Platforms with registration, replenishment and loyalty funnel

Operators keeping records of interactions and client activity

Projects with a focus on retention and personalized communication


CRM integration is your bridge between the technical platform and business intelligence. We will help build a reliable data flow between the system and CRM so you can sell more efficiently, hold longer, and manage the customer experience to a new level.