Player communication is an integral part of the retention and monetization strategy. Timely and personalized notifications via email, push and Telegram help remind of activities, return attention and increase engagement without pressure and obsession. The main thing is to use the right channel, at the right time and with relevant content.
Email notice
When used:- Registration and transaction confirmation
- Bonus and promotion notices
- Weekly Activity Reports
- Personal greetings and promo
- Versatility and reach
- Convenient for long messages and visual letters
- You can track opening, clicks, funnels
Push Notifications (Web Push/Mobile)
When effective:- Limited-time bonus reminders
- New games, tournaments, freespins
- Reactivating inactive players
- Notification of successful deposit or win
- Displayed instantly, even without going to the site
- High CTR with proper segmentation
- Do not require email or phone number
Telegram notice
Features:- Ideal for WebApp casinos in Telegram
- Instant delivery + personalization
- Automatic communication via bot
- Built-in interoperability: buttons, freespins, mini-games
- Bonuses and cashback
- Tournaments and draws
- Support and frequently asked questions
- Freespin Activation, Win, KYC Notifications
Personalization and automation
Geo, language, time zone- Betting History and Gaming Preferences
- Time triggers (day of the week, idle 48h, etc.)
- Integration with bonus system and CRM
- Ability to disable notifications at the request of the player (GDPR-ready)
Results of a competent notification strategy
| Channel | CTR | Used for |
|---|---|---|
| 10–20% | Voluminous letters, promotions, reports | |
| Push | 20–40% | Quick deals, term bonuses |
| Telegram | 40–70% | Reactivation, game triggers |
Email, push and Telegram are the three key communication channels in online casinos. Their correct combination allows you to build a dialogue with the player at all stages: from registration to loyalty. Notifications are not just a reminder, but a tool to increase audience revenue, activation and retention.
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