In the online casino industry, speed is everything. Slow downloads - loss of players, money and search positions. Google actively uses Core Web Vitals (LCP, FID, CLS) in the ranking, and users in the decision to stay or leave. Optimizing these metrics is a prerequisite for a successful platform.
Core Web Vitals Key Metrics
| Metrics | Interpretation | What measures |
|---|---|---|
| LCP (Largest Contentful Paint) | Time to display main content | Main indicator of visual speed |
| FID (First Input Delay) | First interaction delay | Script impact on responsiveness |
| CLS (Cumulative Layout Shift) | Visual interface jumps | Layout Load Stability |
- LCP — < 2. 5 sec
- FID <100 ms
- CLS — < 0. 1
Why it's critical for casinos
Instant load = fewer failures- Fast interface response = higher conversion on deposit
- Improving positions at Google and reducing the cost of SEO promotion
- Better performance on weak devices and mobile networks
Optimization methods
LCP
Preload images and fonts- Use of modern formats (WebP, AVIF)
- Lazy Load for secondary content only
- FID
- Delayed and asynchronous script loading
- Using 'requestIdleCallback'
- CLS
- Excluding dynamic inserts without spare space
- Optimizing advertising slots and pop-ups
Monitoring and analysis tools
Google PageSpeed Insights- Lighthouse + DevTools
- Web Vitals JS
- Search Console → Core Web Vitals
- Real User Monitoring (RUM)
Optimization results
CR (conversion rate) increase by 10-30%
20-40% reduction in failure rate
Increasing time on the site- Increase page indexing and search visibility
Optimization of LCP, FID and CLS - not only about "technical glasses" from Google, but also about real money. In online casinos, where every second affects the player's decision, high speed is a competitive advantage. Fast, responsive, stable casino = more players and higher revenue.
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