Integration with trackers, postback, SubID

Integration with trackers, postback and SubID in online casinos

Modern online casinos are not only software and slots, but playable traffic analytics. For partners, webmasters and arbitrageurs, it is important to be able to track the effectiveness of each link, ad and channel. This becomes possible thanks to integration with trackers, the use of SubID parameters and postback notifications.

What is a tracker and why is it needed

Tracker is a traffic analytics and routing system that allows you to:

• Track clicks, registrations, deposits, player activity
• See where each user came from
• Conduct A/B tests, switch offers, change gaskets
• Optimize budget consumption and increase CR

Popular trackers: Keitaro, Binom, Voluum, RedTrack, AdsBridge

SubID: tracking sources

A SubID is a dynamic parameter in a reference that transmits traffic source information. Example:

• ```text
• https://casino. com/?aff_id=123&sub1=google_ads&sub2=slot_keywords
• ```

Why use SubID:

• See which campaigns, keys, landing pages are yielding results
• Filter reports flexibly by any nesting level
• Automatically transfer data to the postback system

Postback links (S2S)

Postback (S2S tracking) is a reverse notification mechanism from casino to tracker:

• Status transfer: 'registration', 'deposit', 'verification', 'FTD', 'refand'
• Setting parameters: 'sub1', 'payout', 'click _ id'
• Transfer by protected token or key

Example of a postback link:

• ```
• https://tracker. com/postback? cid={click_id}&event=deposit&sum={amount}
• ```

What can be transmitted via postback

Event	Value
Registration	Confirmation that the player has created an account
Deposit	Amount and status of first/second deposit
Activity	Betting, Gaming, Bonus Completion
KYC	Verification
Fault or Fraud	Traffic Block or Cancel Event

Integration into the casino platform

Ability to set global and individual postbacks
Link Designer with SubID and Templator
Support for pixels, JS tags, API notifications
Postback request log and error logging

Benefits for partners and operators

Accurate analytics for each click and player
Automate scripts and tracker-side actions
Instant shutdown of inefficient sources
Improve ROI through deep campaign optimization

Integration with trackers, SubID and postback is the basis for successful performance marketing in online casinos. It allows operators and partners to control the player's entire path, analyze each source of traffic and make decisions based on data. In a competitive environment, this is not an "add-on" but a necessary standard.