Welcome bonuses, cashback and no deposits in online casinos

Bonuses are key to attracting and retaining players. They form a first impression, increase the chances of registration and stimulate replay. Online casinos focus on three types of bonuses: Welcome offers, no deposit bonuses and cashback. Each of them solves its own problem and affects a certain stage of the player's life cycle.

Welcome bonuses (welcome packages)

Purpose: Conversion of registration to the first deposit and creating a habit to play.

• 100-300% on first deposit
• Freespins in popular slots
• Multilevel bonus (for the first 3-5 replenishments)
• Tie to promo code or payment method (e.g. + 50% for USDT refills)

• Encourages you to make a deposit right away
• Increases ARPU
• Amenable to accurate analytics (CPI, CPA, retention)

No deposit bonuses

Goal: to interest the player without risk, to increase the registration conversion.

• Fixed amount (e.g. $5- $10 per bonus account)
• Frispins without deposit (20-50 spins)
• Promo code for activation after registration

• Verification required (phone, email, Telegram)
• Low withdrawal limits and high vager
• Available for new players or promotions only

• In A/B tests of new markets
• For push campaigns or Telegram bots
• As part of advertising integrations (influencers, streamers)

Cashback

The goal: to return some of the lost and increase loyalty.

• Calculation per week/day: for example, 10% of the amount of losses
• Crediting to bonus or main balance
• Tie to player status (higher VIP - higher%)

• Standard cashback (weekly)
• Cashback for certain games
• Geo-dependent offers (e.g. for LATAM above%)

• Reduces churn after losing streak
• Keeps passive players
• Encourages re-deposits

Technical implementation

• Automatic scheduled accrual
• Maintain bonus balances (main/bonus/freespins)
• Restrictions on GEO, device, payment, traffic channel
• Notifications about bonuses via Telegram, email, WebApp

Welcome bonuses, no-deposit offers and cashback are the foundation of online casino marketing. They help win attention, stimulate action and keep players in the long term. It is important not only to give a bonus, but to offer it on time, correctly segment the audience and automate management.