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Practical guide

Promo codes

Back office promo code module: create, issue, activate and monitor usage - with analytics by player, channel and campaign performance.
Expert Nikolay Orlov

Promotional codes are a powerful marketing tool that allows you to attract new users, activate existing ones and launch point bonus promotions. We implement a flexible promo code management module in the back office, where you can create codes manually or automatically, assign bonuses to them and track each activation.

Promo codes are ideal for distribution via Telegram, streams, email mailings, CPA platforms and offline events.

What the module allows

Opportunity Description
Create promo codes Unique, bulk, or reusable codes with conditions
Rebate pegging Deposit bonus, freespins, cashback, fixed amount
Setting conditions Validity period, restrictions on geo, players, traffic sources
Usage restrictions Number of activations, one per user, by IP, etc.
Statistics and log Who activated when, what received, campaign success

Management and Analytics

Link to distribution channels (email, Telegram, stream, advertising)

Activation of promotional codes in your personal account or manually through the back office

Schedule promo launch

Activation and accrual history for each code

Export Performance Reports

Advantages

Quick launch of promotions without improvements

Convenience for players: one code - and a bonus on the spot

Monitoring the results of promotional campaigns

Protection against fraud and reactivation

Ability to target offline or affiliate channels

Where especially important

Casinos and gambling platforms

E-commerce and fintech services with bonuses

Gaming and mobile apps

Promotion through streamers, bloggers and community


Promo codes are an easy route to motivation and inclusion. We'll give you a tool with which to launch stocks quickly, see what worked and scale the best campaigns with full analytics.