Telegram casino relies not only on official advertising. With restrictions on the promotion of gambling products, especially in social networks and search engines, alternative and gray sources of traffic become the basis for scaling. One of the most effective approaches is cooperation with influencers and the use of ad hoc promotion channels.
Influencers: trust and organics
Bloggers, streamers and influencers play a huge role in attracting targeted traffic, especially if the niche is crypt, gambling, betting or cart.
What works:- Telegram WebApp review with interface demonstration
- Launching a crash game live (YouTube, Twitch, Telegram)
- Mention of bonus and promo code (e.g. $5 without deposit)
- Direct link in → bot or WebApp description
- CPA/CPL per player
- Fix for a post or stream
- % of turnover or deposits (RevShare)
Gray traffic sources: how and why
Gray traffic is channels that do not always comply with the policy of advertising systems, but give a quick and cheap result:| Source | Example | Suitable for |
|---|---|---|
| Push-advertizing | Push. house, Notix, PropellerAds | Test A/B, scaling |
| ClickUnder / PopUnder | WebApp auto-open when visiting the site | Volume + filtration |
| APK installations | Telegram with preset (bot + channel) | Android target traffic |
| Pre-landing and offers | Adapter site with anti-boot protection | Cleared traffic on WebApp |
How Telegram casino works with this
Anti-bot filters are used (JavaScript, captchas, geo/IP filtering)- Gaskets and pre-pages are configured to cut off non-target transitions
- Trackers (Binom, Keitaro) collect statistics for each source
- WebApp and bot adapted for quick conversion: start, bonus, game
- UTM + initData Telegram tags associate traffic with ref ID
Risks and mitigation
Working with gray sources requires accuracy:| Risk | How is neutralized |
|---|---|
| Inactive/Bots | JS filters, rate/session limits |
| Telegram Ads account ban | Single domain, gasket, redirects |
| Fraud by CPA | Checking Telegram ID, Fingerprint, KYC |
| Violation of the rules of offers | Using pre-landing with training content |
Why it works
High volume at low price per lead- Fast start-up and scaling
- Good bundle with welcome bonus
- Attract new audiences without traditional channel restrictions
Working with influencers and gray traffic sources is a powerful growth lever for Telegram casinos, especially at the start or when entering new markets. The main thing is to correctly build a funnel, provide protection against fraud and competently filter traffic before entering WebApp. This approach can bring thousands of registrations per day at minimal cost.
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