Working with influencers and gray traffic sources in Telegram casinos

Valentin Kharitonov

June 2, 2025

Working with influencers and gray traffic sources in Telegram casinos

Telegram casino relies not only on official advertising. With restrictions on the promotion of gambling products, especially in social networks and search engines, alternative and gray sources of traffic become the basis for scaling. One of the most effective approaches is cooperation with synfluencers and the use of regulated promotion channels.

Influencers: trust and organics

Bloggers, streamers and influencers play a huge role in attracting targeted traffic, especially if the niche is crypt, gambling, betting or cart.

What works:

Telegram WebApp review with interface demonstration
Launching a crash game live (YouTube, Twitch, Telegram)
Mention of bonus and promo code (e.g. $5 without deposit)
Direct link in → bot or WebApp description

Payment formats:

CPA/CPL per player
Fix for a post or stream
% of turnover or deposits (RevShare)

Gray traffic sources: how and why

Gray traffic is channels that do not always comply with the policy of advertising systems, but give a quick and cheap result:

Source	Example	Suitable for
Push Ads	Push. house, Notix, PropellerAds	Test A/B, scaling
ClickUnder/PopUnder	WebApp Auto Open When Visiting Site	Scope + Filtering
APK installations	Telegram with pre-configuration (bot + channel)	Android target traffic
Pre-landing and offers	Anti-boot adapter site	Cleared traffic on WebApp

How Telegram casino works with this

Anti-bot filters are used (JavaScript, captchas, geo/IP filtering)
Gaskets and pre-pages are configured to cut off non-target transitions
Trackers (Binom, Keitaro) collect statistics for each source
WebApp and bot adapted for quick conversion: start, bonus, game
UTM + initData Telegram tags associate traffic with ref ID

Risks and mitigation

Working with gray sources requires accuracy:

Risk	How is neutralized
Inactive/Bots	JS Filters, Speed/Session Limits
Ban of Telegram Ads account	Separate domain, gasket, redirects
Fraud by CPA	Telegram ID verification, Fingerprint, KYC
Violation of the rules of offers	Using pre-landing with educational content

Why it works

High volume at low price per lead
Fast start-up and scaling
Good bundle with welcome bonus
Attract new audiences without traditional channel restrictions

Working with synfluencers and gray traffic sources is a powerful growth lever for Telegram casinos, especially at the start or when entering new markets. The main thing is to correctly build a funnel, provide protection against fraud and competently filter traffic before entering WebApp. This approach can bring thousands of registrations per day at minimal cost.