Edict is the online direction of the Merkur Group, focused on transferring the classic AWP experience from ground halls to the digital environment.
The games are built on the logic familiar to German players and demonstrate a high level of trust, conversion and retention.
Content is a key element of the strategy to enter the regulated German market.
What this means for the operator
| Parameter | Practical impact |
|---|---|
| Product type | AWP video slots |
| Target jurisdiction | Germany |
| Compliance | Tier-1 |
| Game math | Localized (AWP logic) |
| ARPU | Raised |
| Integration | Through aggregators |
Where it works best
Germany
Regulated markets in Europe
Licensed operators
Brands with land-based audiences
Premium platforms
Platform value
1. High local audience conversion
2. Strong brand trust
3. Stable ARPU
4. Key content for German market entry
Key opportunities
Classic AWP mechanics
Land-based recognition
Localized UX
Certification for regulated markets
Lengthy gaming sessions
Integration architecture
Integration via game aggregator
Single wallet-flow
Compatibility with the bonus system
Standard API
Localization support
When to choose Edict
Entering the German market
Work on the compliance-first model
Offline audience conversion
Focus on Tier-1
What products are combined with
PAM / platform core
CRM / loyalty
Bonus engine
Payment hub (local methods)
Responsible gaming tools
Role in product strategy
Building a localized AWP content layer for Germany's regulated market with high returns and long-term player retention.