Novomatic is one of the world's largest providers of gaming content and technology with powerful land-based expertise.
The games are well known to the audience of terrestrial halls, which makes it easier for players to migrate online and increases conversion.
The omnichannel strategy allows you to combine retail and digital products into a single ecosystem.
What this means for the operator
| Parameter | Practical impact |
|---|---|
| Product type | Premium Slot Provider |
| Heritage | Land-based |
| Omnichannel | Retail → online |
| Regulated markets | Tier 1 |
| Brand recognition | Very high |
| Integration | Through aggregators |
Where it works best
Tier 1 regulated markets
European online casinos
National operators
Omnichannel brands
Lotteries and large holdings
Platform value
1. Transferring land-based audiences online
2. Growing trust in the brand
3. Stable long-term GGR
4. Strengthening positions in regulated jurisdictions
Key opportunities
Iconic land-based slots
Online Casino Video Slots
Jackpot-solutions
Mobile-optimization
Regular content updates
Integration architecture
Integration via game aggregator
Single wallet-flow
Compatibility with the bonus system
Standard API
Multi-currency and localization support
When to choose Novomatic
Omnichannel strategy
Working in Tier 1 markets
Formation of a premium showcase
Online retail audience migration
What products are combined with
Live-casino
Jackpot-platforms
CRM / loyalty
Tournament engine
Payment hub
Role in product strategy
The formation of a premium omnichannel content layer with a strong brand and stable long-term profitability.