Personalization: favorite teams, notifications

Personalization - Favorite Commands and Notifications

Modern players expect an individual approach. Personalization in betting is not just convenient, it is instrumental retention and growth of engagement. The ability to track your favorite teams, receive notifications about the start of the match, the movement of odds or the outcome of bets makes the platform truly "its own" for each user.

Favorite teams, tournaments and leagues

The user can add to favorites:

• Teams (football, basketball, esports, etc.)
• Tournaments or championships
• Markets and types of bets (e.g. total over, head start, etc.)

What it gives:

• Notifications at the start of matches
• Quick access to events with your favorite teams
• Automatic filtering of the line for the interests of the player
• Creating an individual live and prematch feed

Notifications and fluffs

Notification type	Examples
The beginning of the event	"The match Manchester United has begun"
Coefficient change	"The coefficient for Victory A rose to 2. 10»
Bet Calculation	"Your Total Bet> 2. 5 is calculated as a win"
Financial Actions	1000₽ Output Successfully Processed
Bonuses and promotions	"Personal bonus for you - activate by 23:59"

Channels:

• Push-notices
• Telegram boat
• Email/SMS (by consent)
• Internal banners and pop-ups

Implementation in the platform

Behavior Tracking (Frequently Viewed Teams, Bet Types)
Settings in My Account: managing favorites and notification types
Integration with marketing systems (CRM, push, email)
Tape Event Prioritization Mechanisms
API for transferring interests between the web, application and Telegram

Benefits for the player

Quick access to the right content
Awareness without continuous monitoring
Support strategy and favorite markets
Increasing the chance not to miss advantageous moments

Platform benefits

Increased retention and LTV
Less "random" betting - more deliberate action
Accurate marketing and recommendations
Increased engagement without obsession

Personalization is a bridge between the player and the platform. A system that "knows" who the user is rooting for and what he is looking for in the line becomes not just a betting site, but part of his sports routine. And this is the key to loyalty and growth.