Betting platform scaling: Kubernetes, AWS, CDN

In betting, everything is decided by scale: the number of matches, parallel live events, bets per second and unique users. The platform should be ready for sharp peaks in the load - during finals, derbies, world championships. That is why scaling through Kubernetes, cloud solutions (AWS) and global CDNs is becoming a key element of the architecture.


Why scaling is critical

Instant response when live bidding
  • Geographically distributed traffic from different continents
  • Peak attendance spikes and events
  • Real-time update of coefficients
  • No downtime - every second = money

Kubernetes (K8s)

Container orchestration for on-demand scaling:
  • Autoscaling
  • Horizontal scaling of microservices (rates, calculations, API)
  • Blue/Green deploy and zero-downtime updates
  • Multicluster architecture support for load isolation
  • Built-in self-healing and monitoring mechanisms

AWS and Cloud Solutions

AWS, GCP, Hetzner, DigitalOcean - for flexible deployment and backup:
  • Elastic Load Balancer и Auto Scaling Groups
  • S3 and Glacier - for storing reports, logs, backups
  • Amazon RDS, Aurora - Scalable Databases
  • CloudFront, WAF - security, caching, faster access
  • Using Terraform to Manage Infrastructure as Code (IaC)

CDN - Worldwide Speed

Content Delivery Network allows you to deliver content instantly:
  • Fast loading of the site and coefficients for users from any country
  • Caching images, scripts, frontend parts
  • DDoS protection, edge filtering and geo-constraints
  • Using Cloudflare, Akamai, Fastly, Bunny CDN

Typical Scaling Scenarios

ScenarioDecision
Traffic spike on liveHPA in Kubernetes + automatic addition of pods
Increase GEO coverageDeploying edge nodes and CDNs
Load splitIsolation of services (rates, calculations, UX) in clusters
Working with Big Data and BISplitting streams through Kafka and ClickHouse
A/B tests and releasesCanary/Blue-Green deployment через Helm/K8s

Scaling is not an optional feature, but the basis for the stable operation of the betting platform. Kubernetes gives flexibility, AWS - power, CDN - global speed. Only with their correct combination can you ensure continuous operation, instant rates, protection against overloads and growth without borders.

Contact Us

Fill out the form below and we’ll get back to you soon.