Promotion through streamers and cappers

Promotion through streamers and cappers

In the conditions of oversaturated advertising, polyauthenticity and trust become the main assets. That is why betting platforms are increasingly cooperating with writers who broadcast matches or live bets, ikappers - opinion leaders who publish forecasts. These formats do not just attract traffic, they create a loyal, engaged audience, ready to put "together with an expert."

Who are streamers and cappers

Role	Format and Impact
Streamer	Live broadcasts of bets, comments on the game in real time
Capper	Makes predictions, does analytics, sells or gives free advice
Influencer	Maintains a channel, blog or public with an audience on Telegram/YouTube/TikTok
Enthusiast	Shares his own experience, publishes screenshots, discusses matches

How promotion is used

Reference cSubID or Promo Code
Co-op: Streamer sign-up bonus
Direct conversion: "Put it like me" + call-to-action
Built-in tracking: analytics for each partner
Support for CPA/RevShare/Hybrid models

Platform Benefits

Target traffic: already warmed and engaged audience
Social proof: Player sees real experience
High retention: it's not random clicks that come, but "their"
Viral effect: growth due to reposts, discussions, recommendations
Format flexibility: video, Telegram channels, forecasts, TikTok videos

Mechanics and Analytics

Generation of personal links and promotional codes
Automatic postbacks and SubID reports
Tracking registrations, FTDs, rates, withholdings
CPA, RevShare or fix payments + bonus
Personal manager and office for each partner

Sample formats

"We bet together on the Champions League final" (live stream)
"Subscribe and get a frybet on my behalf"
"Match prediction + exclusive link bonus"
"Top Express from Capper of the Week" with a betting widget on the site

Promotion through streamers and cappers is face marketing. Where the banner is not trustworthy, the opinion of a real person works 10 times better. A platform that competently works with such partners receives not just traffic, but an active community and sustainable growth.