In an oversaturated advertising field, authenticity and trust become the main assets. That is why betting platforms are increasingly cooperating with streamers broadcasting matches or live bets, and cappers - opinion leaders who publish forecasts. These formats do not just attract traffic, they create a loyal, engaged audience, ready to put "together with an expert."
Who are streamers and cappers
| Role | Format and impact |
|---|---|
| Streamer | Conducts live broadcasts of bets, comments on the game in real time |
| Copper | Makes predictions, conducts analytics, sells or gives free advice |
| Influenser | Maintains a channel, blog or public with an audience on Telegram/YouTube/TikTok |
| Enthusiast | Shares his own experience, publishes screenshots, discusses matches |
How promotion is used
Referral link with SubID or promo code- Co-op: Streamer sign-up bonus
- Direct conversion: "Put it like me" + call-to-action
- Built-in tracking: analytics for each partner
- Support for CPA/RevShare/Hybrid models
Platform Benefits
Target traffic: already warmed up and engaged audience
Social proof: Player sees real experience
High retention: it's not random clicks that come, but "their"
Viral effect: growth due to reposts, discussions, recommendations
Format flexibility: video, Telegram channels, forecasts, TikTok videos
Mechanics and Analytics
Generation of personal links and promotional codes- Automatic postbacks and SubID reports
- Tracking registrations, FTDs, rates, withholdings
- CPA, RevShare or fix payments + bonus
- Personal manager and office for each partner
Sample formats
"We bet together on the Champions League final" (live stream)- "Subscribe and get a frybet on my behalf"
- "Match prediction + exclusive link bonus"
- "Top Express from Capper of the Week" with a betting widget on the site
Promotion through streamers and cappers is face marketing. Where the banner is not trustworthy, the opinion of a real person works 10 times better. A platform that competently works with such partners receives not just traffic, but an active community and sustainable growth.
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