In affiliate marketing, every click counts. In order for partners to track the effectiveness of their campaigns, adjust strategy and receive accurate payments, deep integration with trackers and analytics systems is required. Our platform supports post-backs, SubID marking and full compatibility with Indoleads, Affise, Keitaro, Binom, Voluum and others.
What is SubID
SubID is an additional parameter passed in the partner link.
- Determine the source of traffic (channel, creative, bundle)
- Track performance up to a specific announcement
- Segment reports by geo, device, time, etc.
- Link a user to a specific partner campaign
- `https://site. com/?ref=partner123&subid=facebook_ad_001`
Post-backs and events
| Event | Description |
|---|---|
| Registration | New user has completed registration |
| First deposit | The player made FTD (first time deposit) |
| Rate | First/any type of player bet |
| Withdrawals | Player ordered withdrawal |
| RevShare accrual | Payment to partner formed |
Format:
- `GET/POST → https://your-tracker. com/postback? subid={subid}&event=ftd&sum=100`
Supported trackers
- Affise is a powerful SaaS tracker for networks
- Indoleads - offer aggregator and tracking system
- Keitaro - self-hosted tracker with flexible logic settings
- Voluum, Binom, RedTrack and more
Partner Dashboard and Dimension
Display SubID in statistics
History of all postbacks sent and their status (successful/error)
Visual Breakdown by Traffic Source
Export to CSV or API
Resend and Spoof Protection
Partner Benefits
Accurate and transparent statistics for each bundle
Ability to automate traffic optimization
Transparency of conversions and events by player
Integration into the familiar partner ecosystem
Support for all relevant partner models (CPA, RevShare, Hybrid)
Post-backs and SubID are the de facto standard in affiliate marketing. And precise integration with Indoleads, Affise and other trackers makes partner work not just possible, but profitable and scalable. We provide transparency, accuracy and interoperability - everything you need to grow successfully.