Odds Feed is a sportsbook infrastructure layer that delivers real-time odds for prematch and live markets.
The solution is used by operators and platforms to build their own line without the need for a full trading department.
High update speed and depth of markets allow you to create a competitive betting product.
What is included in the data flow
| Component | Role in the platform |
|---|---|
| Prematch odds | Formation of the main line |
| Live odds | In-play betting |
| Asian markets | High liquidity |
| Market settlement data | Automatic rate calculation |
| Odds history | Analytics and Risk Management |
| Multi-sport coverage | Product scaling |
Role in platform architecture
Odds Feed performs key functions:- Delivery of ready-made betting line
- Lower operating costs
- Speeding up sportsbook launch
- Ensuring high accuracy of coefficients
This is the data core of the betting product.
Integration value
Used for:- White label sportsbook
- Own trading solutions
- Risk-analysts
- Multi-brand platforms
Behavioral Business Value
Quick launch of a betting product
Minimizing trading costs
Scaling to new GEOs
Flexible margin management
Where shows maximum efficiency
Tier 1 highly competitive markets
Tier 2 operators with their own platform
B2B sportsbook solutions
Practical value for the operator
Obtaining a highly liquid line without own trading
Time-to-market reduction
Improve coefficient accuracy
Scaling a betting product
Odds Feed is a data-layer sportsbook that delivers odds and allows you to build your own betting architecture.