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Product SBO

Odds Feed

API delivery of prematch and live coefficients with high refresh rate, deep line and high liquidity markets.

Odds Feed is a sportsbook infrastructure layer that delivers real-time odds for prematch and live markets.

The solution is used by operators and platforms to build their own line without the need for a full trading department.

High update speed and depth of markets allow you to create a competitive betting product.

What is included in the data flow

Component Role in the platform
Prematch odds Formation of the main line
Live odds In-play betting
Asian markets High liquidity
Market settlement data Automatic rate calculation
Odds history Analytics and Risk Management
Multi-sport coverage Product scaling

Role in platform architecture

Odds Feed performs key functions:
  1. Delivery of ready-made betting line
  2. Lower operating costs
  3. Speeding up sportsbook launch
  4. Ensuring high accuracy of coefficients

This is the data core of the betting product.

Integration value

Used for:
  • White label sportsbook
  • Own trading solutions
  • Risk-analysts
  • Multi-brand platforms

Behavioral Business Value

Quick launch of a betting product

Minimizing trading costs

Scaling to new GEOs

Flexible margin management

Where shows maximum efficiency

Tier 1 highly competitive markets

Tier 2 operators with their own platform

B2B sportsbook solutions

Practical value for the operator

Obtaining a highly liquid line without own trading

Time-to-market reduction

Improve coefficient accuracy

Scaling a betting product


Odds Feed is a data-layer sportsbook that delivers odds and allows you to build your own betting architecture.

Product integration

Connect Odds Feed from SBO to your casino platform

We will configure the provider product connection: access to gaming content, API logic, launch parameters and technical support for the integration.