In modern betting, data is the main asset. To effectively manage the platform, marketing, retention and risk, you need not just analytics, but integration with BI systems (Business Intelligence). Tools such as Power BI, Looker, Tableau allow you to deeply visualize indicators, combine data sources and make informed decisions based on the real picture.
Supported BI integrations
Power BI - corporate dashboards with KPI, ARPU, ROI- Tableau - visual visualization of profitability and segmentation
- Google Looker (ex-Data Studio) - reports for teams and external partners
- API/Webhooks integrations - for custom systems and cloud storage (BigQuery, Redshift, ClickHouse, etc.)
DataSources for BI
| Source | What is transmitted |
|---|---|
| Transactions | Replenishment, conclusions, statuses, payment methods |
| Bets and winnings | Amounts, factors, market types, events |
| Users | Registration, activity, segments, geo |
| Bonuses and cashback | Accruals, wagering, ROI, abuse |
| Traffic and Marketing | Channels, Campaigns, Sources, Conversions |
| P\& L and Finance | GGR, NGR, expense, loss, period profit |
Integration Formats and Technologies
REST API/JSON - for direct connection to BI tool- Auto-export to CSV/XLSX - at specified intervals
- Authorization by token or IP
- Support for cron schedules and incremental uploads
- Webhooks for real-time events (registration, deposit, rate, etc.)
Opportunities after integration
Build end-to-end analytics from traffic to profit- Detailed data by country, player, bet type
- Real-time KPI calculation: LTV, ARPU, churn rate
- Performance analysis of bonuses and advertising channels
- License and Partner Program Requirements Reporting
- Team collaboration through shared BI access
Business benefits
Making decisions based on data, not intuition- Centralized view of operational and financial metrics
- Ability to predict behavior and deviations
- More control over traffic and budget
- Scale quickly with strengths and weaknesses
Integration with BI tools turns data into a manageable benefit. A strong analytical base is what distinguishes a mature betting business from an experimental startup. BI gives the platform transparency, accuracy and confidence in every management decision.
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