The betting platform cannot be managed without clear key performance indicators (KPIs). Well-chosen metrics allow you to track how marketing works, how effectively players are involved and retained, which bonuses make a profit, and which ones make a loss. KPIs are the foundation for strategic decision-making and budget optimization.
Retention KPI
| Metrics | Description |
|---|---|
| Day 1 / 7 / 30 Retention | How many players return after 1, 7 and 30 days |
| Mean frequency of visits | Number of sessions per week/month |
| Average Session Duration | Time spent on platform |
| Percentage of repeated deposits | How many players have made 2 + top-ups |
| Churn Rate | Percentage of players who left during the period |
The goal is to increase engagement and extend the user's lifecycle.
Bonus KPIs
| Metrics | What measures |
|---|---|
| Bonus ROI | Gains from players receiving bonus/costs |
| Wagering (%) | Percentage of successful rebate conditions |
| Amount of bonuses issued | Total burden on the economy |
| Bonus Player Net Income | Contribution of bonus campaigns to total revenue |
| Bonus fraud | Level of abuse and multiaccounting |
The goal: to balance the attractiveness of bonuses and their profitability.
Traffic KPI
| Metrics | Description |
|---|---|
| CR (Conversion Rate) | Conversion from registration visit to deposit |
| ARPU / ARPPU | Revenue per player/paying player |
| CPA / CPL | Cost of player/lead acquisition |
| GEO conversion | Efficiency by region |
| Return sources | What channels lead to re-activation |
Purpose: Optimize marketing and budget allocation by source.
Implementation and monitoring
Single dashboard with filters by time, GEO, channels
Integration with BI systems (Looker, Tableau, Power BI)
Export to XLSX/CSV and Analytics API
Configuring Automatic Alerts for Abrupt Changes
Period comparison, cohort analysis and segmentation by player type
Platform benefits
Conscious management of the economy and retention
Improve profitability of bonus campaigns
Fast response to low-value traffic
Improve user experience and product funnel
Reasonable optimization of marketing expenses
KPIs are not just numbers, but navigation for growth. A betting platform that tracks key metrics for retention, bonuses and traffic can scale efficiently, reduce costs and build long-term relationships with players.