Marketing and Affiliate

Marketing and partner: the engine of growth of the betting platform

In modern betting, not only the one with the best line wins, but also the one who knows how to attract and hold the audience. The basis of scalable growth is the marketing ecosystem, built on a combination of advertising campaigns, partner programs of needle analytics. The platform should be ready to work with any sources of traffic - from arbitration to SEO - and provide partners with transparency and profit.

Marketing channels

Channel	Features & Benefits
SEO	Long-term Organic Traffic and High Engagement
Push and Email	Notifications Returning Players to Betting
Telegram bots and chats	Instant engagement and direct interaction
Social media	TikTok, Instagram, YouTube to reach new audiences
Traffic arbitration	Fast scale with competent filtering
Influencer marketing	Engaging through trust and reputation of thought leaders

Affiliate Program

The platform should support flexible partner models:

• CPA (Cost per Acquisition) - fixed payment for player deposit
• RevShare - percentage of platform revenue per player
• Hybrid - CPA + RevShare combination
• SubID and RefTag - for tracking traffic within the network
• Postback/API tracking - synchronization with trackers (Keitaro, Binom, Voluum)

Optional:

• Partner panel with graphs and statistics
• Antifraud filters to protect the budget
• Materials: landing pages, banners, promotional codes
• Managers for VIP Partners

Marketing Analytics

Conversion per source (CR, FTD, ARPU)
Track Retention and LTV by Channel
Fraud analysis: multi-accounts, empty traffic
Automatic reports and alerts
Integration with BI, CRM, trackers

Platform Benefits

Scalable and measurable growth
Control of costs for attraction and return
Improving audience quality
Traffic and Partner Automation
A clear assessment of the effectiveness of campaigns

Marketing and partner is the strategic core of any betting platform. Those who know how to attract high-quality players, segment traffic and build partner networks get a competitive advantage and sustainable growth.