Last updated:
Nikolay Orlov
Bonuses and marketing
Click to expand / collapse

Modern gaming platforms require not only accurate financial logic, but also a flexible marketing system capable of retaining players, returning inactive players and motivating VIP audiences. We implement a module of bonuses and marketing in the back office, where you can customize and launch any promotions - from freespins and cashbacks to personal offers and multi-stage loyalty programs.


What the module supports

Bonus typeDescription
FrispinsFree spins for specific games or providers
Deposit bonusesClassic 100%, 200%, etc. for replenishment + wagering conditions
CashbackReturn of part of the lost (or all bets) - daily, weekly
Promo codesGenerate and distribute codes with manual activation bonuses
Personal suggestionsFor VIP, by activity, geo, traffic source
Bonus missionsWagering conditions, multi-stage tasks, automatic accrual

Management and Analytics

Set up target audiences (by tag, behavior, status)

Run on schedule, on trigger, or manually

Activation, Wagering, Retention, ROI Statistics

Integration with gaming events and balance

Notifications via email, Telegram, push, personal account


Advantages

Increase LTV and retain active players

Return inactive and reactivate through promo

Flexibility for any scenario: welcome, holidays, VIP awards

Convenience for marketers that does not require developer intervention

Transparent effectiveness of each campaign


Where especially important

Casino and platforms with game mechanics

Bookmakers with bonuses and freebets

P2E and gamified apps

Loyalty programs and customer clubs


Bonuses are not just gifts, they are a growth tool. We will create a system where each share will work accurately, timely and bring results - with full control and transparent analytics.

Popular topics


Main topics