Dashboards by income, activity, retention

Dashboards by income, activity, retention

Operational decision-making begins with data submitted correctly. We implement back-office interactive dashboards that reflect platform profitability, user engagement and retention rates. All information - in real time, with the ability to filter by dates, traffic sources, countries, channels and segments of players.

Dashboards allow you to quickly understand where the platform earns, where it loses, and where you need to strengthen retention or marketing.

Key figures

Metric	What displays
Income	Gross and net income, by day, week, source, provider
Player activity	DAU/WAU/MAU, number of bets, sessions length, number of deposits
Retention	1-7-30 days, return visits, delayed return, cohorts
Bonus load	Percentage of bonus bets and expenses, reaction to promotions
Traffic and registration	New users, login funnel, paying vs non-paying

Dashboard functions

Period selection and grouping by day/week
Segment comparison (new vs loyal, VIP vs regular, etc.)
Filtering by geo, devices, traffic sources
Custom graphs, tables, KPI blocks
Export graphs to PDF/PNG/Excel
Schedule report distribution

Advantages

Fast, up-to-date decision making
Tracking the performance of stocks, partners and sources
Identifying weaknesses: activity rollback, loss of hold
Increased transparency for management and analysts
Ready for presentations, investment sessions and audit

Where especially important

Big data casinos and betting platforms
Fintech products with daily payment activity
Applications with P2E, gamification and bonus model
Subscription and re-purchase platforms

Dashboards are a visual product control center. We will create an interface in which you will see everything from income and activation to retention and problem areas - quickly, clearly and on one screen.