Telegram casino is not only a convenient game format, but also a special promotion model that differs from traditional online casinos. The launch speed, coverage of the Telegram audience and the correct entry funnel are important here. Successful projects build a multi-channel traffic strategy by combining Telegram Ads, partner programs, influencers and alternative sources.
Main sources of traffic
1. Telegram Ads
Official Telegram advertising cabinet- Format: native text announcements in open channels
- Ideal for target Telegram audience
- Can be led directly to a bot or WebApp
2. Paid Telegram channels and publications
Buying placements in channels on the topic of crypto, gaming, betting- CPM $5 to $30 depending on niche and geo
- It is important to choose the right offer and landing
3. Push traffic and clickander networks
– Push. house, PropellerAds, Clickadu и др.
Suitable for low season scaling- Must be pre-filtered (anti-bots, geo-filter)
4. Influencers and YouTube
Reviews of Telegram WebApp casinos, streams of crash games- Effective in geo: CIS, Latin America, Asia
- Linking to a welcome bonus and promo code increases conversion
5. Affiliate Programs (CPA/CPL/RevShare)
Work with arbitrators and webmasters- Own or WhiteLabel system with offices and statistics
- Motivation: high% on deposits, volume bonuses, exclusives
What works best
| Source | Description | Suitable for |
|---|---|---|
| Telegram Ads | Net traffic inside Telegram | Scale and stability |
| Push + filter | Fast volume with pre-filter | A/B tests, bonus offers |
| Bloggers + promo | Trust, engagement | Beautiful project packaging |
| Referrer | Viral traffic from the players themselves | Growth without costs |
Support and retention
After attracting it is important to retain the user - therefore, the promotion is supplemented:- Welcome-bonuses
- Push notifications via Telegram API
- Cashback and achievements
- Auto distributions to inactive players
- Behavioral analytics and re-targeting
Performance metrics
Channels and campaigns are evaluated using:- CPC / CPM / CPA
- CR: subscription → WebApp → deposit
- LTV and ROI by source
- Retention 1/3/7/30
- Active Player Acquisition Cost (ARPU/CAC)
All data is collected through UTM tags, 'initData' in WebApp and Google Analytics 4.
Promoting Telegram casinos requires a non-standard approach and quick response. The correct combination of Telegram Ads, P2P channels, referrals and WebApp tools gives an explosive start and steady growth. The key is not only in traffic, but also in the packaging of the offer, UX and hold.
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