In the betting world, every click is data. Powerful analytics and reporting modules are needed for the platform to evolve, make strategic decisions and comply with regulatory requirements. They provide transparency, flexible control, real-time response to trends and support for business processes in real time.
Main areas of analytics
| Section | What's being tracked |
|---|---|
| User activity | Number of players, sessions, retention, returns |
| Finance and Transactions | Deposits, withdrawals, holds, bonuses, net income |
| Rates and margins | Number of bets, average amount, popular markets, ROI |
| Bonuses and promos | Use, efficiency, wagering, fraud |
| Fraud and risks | Suspicious activity, arbitration, blocking |
| Legal reporting | For auditors, licensing authorities, tax |
Output formats and methods
Export to CSV, XLSX, PDF by filters and categories- API access to reports and metrics (by token/IP)
- Visualization in the dashboard inside the admin panel
- Integration with BI systems: Power BI, Looker, Tableau
- Automatic Download Scheduler (days/weeks)
Key platform metrics
GGR / NGR (Gross и Net Gaming Revenue)- LTV and ARPU by segment
- Traffic Channel Conversion
- Average session time, number of bets per user
- Margins by sport and event
- Losses on fraud and technical failures
Security and access control
Rights differentiation: marketing, trading, finance, audit
Logs for accessing reports and uploads- Built-in filters by time, region, currency, traffic
- Storing copies of uploads and activity logs
- Support for encryption and digital signature for legal purposes
Business benefits
Fast and informed data-driven solutions- Predicting player behavior and betting volumes
- Simplifying regulatory reporting
- Optimization of marketing and bonus load
- Track issues before they scale
Analytics are not just numbers, but the foundation for growth. A betting platform that can see the real picture on players, finances and risks becomes competitive, stable and resistant to any market fluctuations.
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