Analytics and Reporting

Analytics and reporting in the betting platform

In the betting world, every click is data. For the platform to evolve, make strategic decisions and meet regulatory requirements, powerful modulo-analytics and reporting are needed. They provide transparency, flexible control, operational response to trends and support for business processes in real time.

Main areas of analytics

Section	What's being tracked
User Activity	Number of Players, Sessions, Hold, Returns
Finance & Transactions	Deposits, Withdrawals, Holds, Bonuses, Net Income
Bets and margin	Number of bets, average amount, popular markets, ROI
Bonuses and Promo	Use, Efficiency, Wagering, Fraud
Fraud and risks	Suspicious activity, arbitration, blocking
Legal reporting	For auditors, licensing authorities, tax

Output formats and methods

Export toCSV, XLSX, PDF by filters and categories
API access to reports and metrics (by token/IP)
Visualization on board inside the admin panel
Integration with BI systems: Power BI, Looker, Tableau
Automatic Download Scheduler (days/weeks)

Key platform metrics

GGR / NGR (Gross и Net Gaming Revenue)
LTV and ARPU by segment
Traffic Channel Conversion
Average session time, number of bets per user
Margins by sport and event
Losses on fraud and technical failures

Security and access control

Rights differentiation: marketing, trading, finance, audit
Logs for accessing reports and uploads
Built-in filters by time, region, currency, traffic
Storing copies of uploads and activity logs
Support for encryption and digital signature for legal purposes

Business benefits

Fast and informed data-driven solutions
Predicting player behavior and betting volumes
Simplifying regulatory reporting
Optimization of marketing and bonus load
Track issues before they scale

Analytics are not just numbers, but the foundation for growth. A betting platform that can see the real picture on players, finances and risks becomes competitive, stable and resistant to any market fluctuations.