Modern betting platforms offer not just a line of events, but a flexible betting ecosystem covering hundreds of sports, players, tournaments and markets. This provides depth of choice, personalization and high engagement. The ability to bet not only on the victory of the team, but also on the number of cards, statistics of an individual player or live events is already the norm, not an advantage.
Sports betting
Both popular disciplines and niche markets are supported:- Football: From top championships to youth leagues
- Basketball: NBA, Euroleague, local tournaments
- Tennis: ATP, WTA, ITF, Challengers
- Hockey, Cricket, Boxing, Formula 1, Volleyball, etc.
- Esports: Dota 2, CS\: GO, LoL, Valorant, etc.
- Exotic: Table tennis, snooker, dog racing, political betting
Each sport has its own specifics of markets and calculation models.
Individual player betting
Bets on personal statistics are gaining more and more popularity:- Will the player score (and at what time)
- Number of points, rebounds, assists
- Number of double faults, aces
- Match MVP, shots on target, yellow cards
- Predicted live data activities (within dynamic lines)
Popular and expanded markets
| Type of market | Examples and description |
|---|---|
| Main outcomes | Win, draw, double chance |
| Odds and totals | Asian and European lines |
| Counting and spacing | Accurate score, goals in halves, minute segments |
| Special rates | Strikes, corners, offsides, cards |
| Players and events | Who will score, will there be removal, substitutions |
| Combined markets | Victory + total, score + goal scorer, etc. |
Market Management
Ability to turn on/off markets by sports- Market support only in prematch or only in live
- Adaptation of markets for regions and popularity
- Filtering and sorting marketplaces at the front for the convenience of players
- Automatic market generation based on events in the match (e.g. card = new bet)
Benefits for the player
Deep bet selection for any preference- The ability to use knowledge about specific players
- Variety of strategies and game models
- Up-to-date and live interactive
- Higher engagement - higher pleasure from the game
Platform benefits
Average check growth and number of bets per coupon- Personalization of the offer and marketing
- Increase return and hold rates
- Protection against the same type of strategies (split bets, express trains for special markets)
- Increase of total margin due to low traffic markets
A strong betting line is the foundation of a successful betting platform. Flexible distribution by sports, markets and players turns ordinary bets into a personalized experience, and the platform into a tool that adapts to the interests of everyone.
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