Bets by sport, player, market

Betting by sport, player and market

Modern betting platforms offer more than just a line of events, an agile betting ecosystem spanning hundreds of sports, players, tournaments and marketplaces. This provides depth of choice, personalization and high engagement. The ability to bet not only on the victory of the team, but also on the number of cards, statistics of an individual player or live events is already the norm, not an advantage.

Sports betting

Both popular disciplines and niche markets are supported:

• Football: From top championships to youth leagues
• Basketball: NBA, Euroleague, local tournaments
• Tennis: ATP, WTA, ITF, Challengers
• Hockey, Cricket, Boxing, Formula 1, Volleyball, etc.
• Esports: Dota 2, CS: GO, LoL, Valorant, etc.
• Exotic: Table tennis, snooker, dog racing, political betting

Each sport has its own specifics of markets and calculation models.

Individual player betting

Personal statistics are gaining more and more popularity:

• Will the player score (and in what half)
• Number of points, rebounds, assists
• Number of double faults, aces
• Match MVP, shots on target, yellow cards
• Predicted live data activities (within dynamic lines)

Popular and expanded markets

Market type	Examples and description
Main outcomes	Win, draw, double chance
Fares and totals	Asian and European lines
Score and intervals	Exact score, goals in halves, minute segments
Special bets	Strikes, corners, offsides, cards
Players and events	Who will score, will there be removal, substitutions
Combined markets	Victory + total, score + scorer, etc.

Market Management

Ability to turn on/off markets by sports
Market support only in prematch or only in live
Adaptation of markets for regions and popularity
Filtering and sorting marketplaces at the front for the convenience of players
Automatic market generation based on events in the match (e.g. card = new bet)

Benefits for the player

Deep bet selection for any preference
The ability to use knowledge about specific players
Variety of strategies and game models
Up-to-date and live interactive
Higher engagement - higher pleasure from the game

Platform benefits

Average check growth and number of bets per coupon
Personalization of the offer and marketing
Increase return and hold rates
Protection against the same type of strategies (split bets, express trains for special markets)
Increase overall margin with low traffic marketplaces

A strong betting line is the foundation of a successful betting platform. Flexible distribution by sports, markets and players turns ordinary bets into a personalized experience, and the platform into a tool that adapts to the interests of everyone.