Last updated:
Igor Grigoriev
Custom Bidding Tools (BetBuilder)
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In a modern betting platform, individualization of the gaming experience becomes the most important factor. That is why the BetBuilder function is gaining more and more popularity - a tool that allows a player to collect his bet inside one event, combining different markets: outcome, total, fouls, corners and other match parameters.


What is BetBuilder

BetBuilder is a rate builder that allows you to:
  • Create one coupon per event with multiple outcomes
  • Combine up to 10 markets in one match
  • Get a single coefficient calculated dynamically
  • Follow the change in the cap in real time
  • Work both in prematch and live

Examples of custom rates

Example of custom rateDescription
Team A + win Total over 2. 5The team should win, and the match should be 3 + goals
More than 3 yellow cards + Angular less than 8Combination of discipline and pace statistics
Player B to score + Team A winGame and team result together
Fora -1. 5 + Both halves: WinIn-depth team dominance scenario

How BetBuilder works in the platform

UI interface with checkboxes or pull-down menus

Instant conversion of coefficient when adding outcomes

Validation logic: incompatible markets are automatically excluded

Feed sync: only available markets in live

Integration with coupon: the rate is issued as a regular ordinary with an increased cap


BetBuilder Player Benefits

Complete control over the game scenario

The ability to "lose the match in the head" and collect your model

Increased coefficients due to combination

Deep Analytics and Strategy Execution

Convenience for betting from mobile devices


Platform benefits

Increase in average check and ROI

Increased engagement and time in the system

Flexibility without changing the main line

Unique offer compared to competitors

Expanding marketing through "popular builds"


BetBuilder is a step toward personalizing betting. Players are no longer limited to the finished line - they become architects of their own bet. And the platform offering such a tool receives not just active users, but a loyal and engaged audience that plays deeper and returns more often.

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