In-play betting

In-play betting
Live betting, or live betting, is a betting format in which the user bets the time of a sporting event. The odds change literally every second, and the player gets the opportunity to instantly react to what is happening. This is one of the most dynamic, exciting and technologically complex segments of modern betting.

How in-play betting works

Receiving live data from sports feeds (Sportradar, Betgenius, LSports)
Automatic update of coefficients in real time
Determination of short time windows for receiving bets (1-15 sec)
Blocking markets during dangerous moments (scoring attacks, VAR, substitutions)
Quick calculation of winnings upon completion of events

Examples of live markets

Bet TypeExamples
ExodusWho will win the match, the current half
TotalOver/Under at the current pace of play
ForaBased on account at time of bet
Next eventWho will score the next goal
Cards and cornersWho gets first, number
Micro MarketsNext Out, Strike, Violation

Advantages of live-betting

Emotional engagement and interactivity
Ideal for mobile bets and Telegram bots
Ability to use visual surveillance (stream/broadcast)
Increased ratios at specific points (dynamic revaluation)
Space for analytics "as the game goes on"

What is required of the platform

Low delay between event and coefficient change
WebSocket for instant interface update
Mechanisms of delays and re-validation of bets (security window)
Notifications and push events for players
Flexible caching and anti-fraud module in live mode

Popular live betting strategies

Betting "against the trend" - on an unexpected comeback
Post-goal betting - changes in match dynamics
Bets on discipline - cards, violations
Live-middling - playing on line swings

Live-betting is about drive, speed and intelligence. It requires a quick response from both the player and the platform. A properly implemented in-play betting system increases engagement, increases the average check and forms a completely new user experience. That is why real-time betting today is a must-have for any modern betting platform.

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