Profit and Loss Statements: Key to Sustainable Betting
What the P&L Report Includes
| Indicator | Description |
|---|---|
| GGR (Gross Gaming Revenue) | Sum of all lost bets excluding bonuses |
| NGR (Net Gaming Revenue) | GGR minus bonuses, returns, cashback, commissions |
| Operating profit | NGR less processing costs, licenses, support |
| ROI and margin | Profitability by sports, regions, markets |
| Losses and fraud | Refunds, cancellations, arbitration rates, technical errors |
| Comparison with previous periods | Growth/fall by days, weeks, months |
Data segmentation
By Geography: Earnings by Country, Region
By sports and market types
By player category (new, VIP, high-risk)
By Traffic Source and Partner Channel
By Time Range (Day/Week/Month)
Formats and access
Dashboards in the admin panel (filters, comparison, visualization)
Uploads to CSV, XLSX, PDF
API access for external accounting systems
Scheduled auto-reports: daily, weekly, monthly
Access control (for financial analyst, accountant, CMO, CEO)
Benefit to operator
Clear understanding of profitable and unprofitable segments
Financial planning and strategy support
Control of expenses for bonuses, retention, processing
Ability to react quickly to drawdown or growth
Audit and license compliance
Communication with other modules
Integration with the payment system (real transactions)
Bundle with a bonus module (accounting for giveaways and wagering)
Pulling bets and wins from trading
Ability to compare GGR and actual cache flow
Profit and loss statements are a mirror of the real state of the business. Only a transparent and flexible analysis system allows the platform not only to survive, but to grow, scale and confidently manage its financial model.
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