Promo codes and personalized offers in betting

With high competition and growing user expectations, personalization is the key to inclusion. Promotional codes and individual bonuses allow the platform to communicate with each player directly: activate the freebet, offer cashback, regain loyalty, or simply encourage activity. This is not just marketing, but a growth and retention mechanism.

Promotional codes: simple bonus activation

What is a promo code: a unique code activated in your personal account or during registration, which opens access to the bonus.

• 'WELCOME100 '- first deposit bonus
• 'DERBYBOOST '- top match freebet
• 'CASHBACK20 '- activate return of 20% lost
• 'VIPACCESS '- moving to a new level of loyalty

• Manual or automatic activation by reference
• Link to bonus type (deposit, freebet, express, cashback, etc.)
• Limited validity period and limits on GEO, currency, traffic source
• Utilization and performance reporting

Personalized offers

The goal: to make unique bonuses that match the behavior, style of play and betting history of a particular user.

• Frybet for activity or losing streak
• Cashback in "just for you" format
• Accelerated Cache Out or Increased Limit
• Offer for a specific match or league
• Behavioral bonuses: "You haven't played for a long time - get 500₽"

• Behavioral Analytics (number of bets, favorite markets)
• Geography, currency, device
• Periods of inactivity or peak activity
• Birthdays, registration anniversaries, etc.

Implementation in the platform

• Unique codes per user or group
• Integration with Telegram, email, push
• Expiration reminders
• History of use of promotional codes and conditions

Benefits for the player

• Less conditions - more trust
• Feeling personal
• Participation in exclusive promotions without "noise"

Platform benefits

• Highly accurate segmented marketing
• Real-time stock management
• Increased engagement and ROI of bonus programs

Promotional codes and personalized offerings are marketing with intelligence. When a player gets exactly the bonus he needs at the right time, he stays. And the platform gets not just a bet, but a long-term relationship.