Sports feeds are the source of life for any betting platform. They deliver events, live data, odds and calculations for thousands of matches daily. The depth of the line, the speed of updates, support for live rates and the accuracy of calculations depend on the choice and competent integration of the provider. Modern solutions from Betradar, Betgenius, Oddin and LSports are professional tools for a scalable and reliable betting business.
Why do we need feeds
Receive live and prematch events in real time- Update and calculation of coefficients
- Formation of markets and betting lines
- Update of match statuses (goals, deletions, end)
- Using AI Analytics and Dynamic Margin
Overview of popular feed providers
| Provider | Features and benefits |
|---|---|
| Betradar | One of the largest on the market, full prematch/live coverage, powerful support for events and statistics |
| Betgenius | Full complex: feeds + content + risk management, convenient for turnkey brands |
| Oddin | Focus on live betting and esports, fast data processing, API-first approach |
| LSports | Fast feeds with minimal delay, custom lines, active development of the B2B direction |
How integration happens
Connection via REST API, WebSocket or XML/JSON feed- Mapping Event, Team, and League IDs to an Internal Database
- Setting up filters by sports, regions, types of markets
- Integration with calculation engine and admin panel
- Real-time logging, monitoring and feed alerting
Comparison by key parameters
| Parameter | Betradar | Betgenius | Oddin | LSports |
|---|---|---|---|---|
| Sports coverage | 40+ | 35+ | 20+ | 30+ |
| Update rate | <1 sec | ~ 1-2 seconds | <1 sec | ~ 500ms |
| Support for esports | Average | Basic | Excellent | Good |
| Customization flexibility | Average | Low | High | High |
| API availability | Limited | Commercial | Open | Flexible |
| Built-in rate calculations | Yes | Yes | Yes | Yes |
Platform Benefits
Instant live line update- Support for deep customization of markets
- Relevance of data for calculations and UX
- Compliance with license and technical requirements
- Flexible GEO coverage and adaptation to local markets
Integration with feed providers is a strategic solution for any betting platform. The choice between Betradar, Betgenius, Oddin or LSports depends on the business model, reaction rate, priorities by sport and the scale of the project. The main thing is a stable data feed, low latency and the ability to adapt to the requirements of your brand.
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