Integration of sports feeds (Betradar, Betgenius, Oddin, LSports)

Integration of sports feeds: Betradar, Betgenius, Oddin, LSports

Sports feeds are the source of life for any betting platform. They deliver events, live data, odds and calculations for thousands of matches daily. The depth of the line, the speed of updates, support for live rates and the accuracy of calculations depend on the choice and competent integration of the provider. Modern solutions from Betradar, Betgenius, Oddin and LSports are professional tools for a scalable and reliable betting business.

Why do we need feeds

Receive live and prematch events in real time
Update and calculate coefficients
Formation of markets and betting lines
Update of match statuses (goals, deletions, end)
Using AI Analytics and Dynamic Margin

Overview of popular feed providers

Provider	Features & Benefits
Betradar	One of the largest on the market, full prematch/live coverage, powerful support for events and statistics
Betgenius	Full complex: feeds + content + risk management, convenient for turnkey brands
Oddin	Focus on live betting and esports, fast data processing, API-first approach
LSports	Fast feeds with minimal delay, custom lines, active development of the B2B direction

How integration happens

Connection via REST API, WebSocket or XML/JSON feed
Mapping Event, Team, and League IDs to an Internal Database
Setting up filters by sports, regions, types of markets
Integration with calculation engine and admin panel
Real-time logging, monitoring and feed alerting

Comparison by key parameters

Parameter	Betradar	Betgenius	Oddin	LSports
Sports coverage	40 +	35 +	20 +	30 +
Update rate	<1 sec	~ 1-2 sec	<1 sec	~ 500 ms
Esports Support	Medium	Basic	Excellent	Good
Customization Flexibility	Medium	Low	High	High
API Availability	Limited	Commercial	Open	Flexible
Built-in rate calculations	Yes	Yes	Yes	Yes

Platform Benefits

Instant live line update
Support for deep customization of markets
Relevance of data for calculations and UX
Compliance with license and technical requirements
Flexible GEO coverage and adaptation to local markets

Integration with feed providers is a strategic solution for any betting platform. The choice between Betradar, Betgenius, Oddin or LSports depends on the business model, reaction rate, priorities by sport and the scale of the project. The main thing is a stable data feed, low latency and the ability to adapt to the requirements of your brand.