Last updated:
Nikolay Orlov
Manage bonus campaigns
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An effective bonus system requires not just the distribution of gifts, but the competent configuration of campaigns: with clear conditions, correct targeting and tracking of results. We are implementing a bonus campaign management module in the back office, where marketers and operators can create, launch and analyze any promotions - from welcome bonuses to complex multi-level promos.


What you can set up in your campaign

ElementDescription
Bonus typeDeposit, no deposit, freespins, cashback, fixed amount
Target audienceSegments by status, geo, traffic, activity, tags
Action timeSpecific dates, schedule, triggers (registration, deposit, etc.)
Wagering conditionsVager, term, betting and gaming restrictions
Related activitiesAuto award, email/push notifications, blocking in case of violations

Module functionality

Simple, code-free rebate creation interface

Status Tracking: Issued/Recouped/Burned/Completed

Ability to mass launch and clone campaigns

Setting up unique conditions for different groups of players

Export reports and performance indicators (ROI, activations, wagering)


Advantages

Increased engagement and retention

Personalize promo based on behavior

Reduce support and developer burden

Control bonus abuse through rules and limits

Quick adaptation to seasonal or urgent campaigns


Where especially important

Highly competitive casinos and gaming platforms

Mobile applications with gamification

Fintech projects with bonuses for actions (deposits, transfers, etc.)

Platforms with loyalty programs and customer clubs


Bonus campaign management is the marketing power in the interface. We will provide a tool with which each bonus will work for the result: accurately, transparently and without unnecessary manual work.

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