Segmentation of players by activity

Segmentation of players by activity

For bonuses, promotions and communications to work effectively, you need to understand who your player is, how he behaves and what he responds to. We are introducing into the back office a powerful activity segmentation tool that allows us to divide the audience into groups - by game frequency, deposits, game behavior, bonus use, session history and other criteria.

This gives marketing and analytics direct access to target users, without the participation of developers.

Available segmentation options

Criteria	Use Cases
Financial Activity	Number/Amount of Deposits, Withdrawals, Transaction Frequency
Gaming engagement	Number of sessions, average bet, favorite games, game frequency
Using bonuses	Who activates, how to win back, abuse
Age and frequency	Newcomers, loyal, "sleeping," reanimated
Technical data	Devices, countries, login channels, application versions
Tags & Actions	Custom Tags, Promo Participation, Support Calls

Interface capabilities

Create segments through filters and templates
Save segments for reuse
Export segments to marketing (email, push, Telegram, promo)
Mass assignment of bonuses, statuses, VIP tags
Segment Analytics: LTV, Response, Revenue

Advantages

Improve campaign effectiveness with accurate targeting
Simplify marketing without IT
Improve player personalization and loyalty
Uncovering fraud and reducing off-target costs
Basis for automated funnels and scenarios

Where especially important

Casinos and platforms with a large player base
Fintech and wallets with bonus mechanics
Mobile applications with active user model
Loyalty programs and subscription services

Segmentation is marketing that understands the player. We will provide a powerful tool with which your campaigns will be accurate and your business decisions will be data-driven.