For bonuses, promotions and communications to work effectively, you need to understand who your player is, how he behaves and what he responds to. We are introducing into the back office a powerful segmentation tool by activity, which allows us to divide the audience into groups - by frequency of play, deposits, behavior in games, use of bonuses, session history and other criteria.
This gives marketing and analytics direct access to target users, without the participation of developers.
Available segmentation options
| Criterion | Use cases |
|---|---|
| Financial activity | Number/amount of deposits, withdrawals, frequency of transactions |
| Gaming engagement | Number of sessions, average bet, favorite games, game frequency |
| Use of bonuses | Who activates, how to win back, abuse |
| Prescription and frequency | Newcomers, loyal, "sleeping," reanimated |
| Technical data | Devices, countries, login channels, application versions |
| Tags and Actions | User tags, participation in promo, appeals in support |
Interface capabilities
Create segments through filters and templates- Save segments for reuse
- Export segments to marketing (email, push, Telegram, promo)
- Mass assignment of bonuses, statuses, VIP tags
- Segment Analytics: LTV, Response, Revenue
Advantages
Improve campaign effectiveness with accurate targeting- Simplify marketing without IT
- Improve player personalization and loyalty
- Uncovering fraud and reducing off-target costs
- Basis for automated funnels and scenarios
Where especially important
Casinos and platforms with a large player base- Fintech and wallets with bonus mechanics
- Mobile applications with active user model
- Loyalty programs and subscription services
Segmentation is marketing that understands the player. We will provide a powerful tool with which your campaigns will be accurate and your business decisions will be data-driven.
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