Special betting markets allow the betting platform to extend the standard line and offer players additional betting options. Such markets make sportsbook a more flexible product and increase audience engagement.
In contrast to the underlying outcomes, special markets include additional event parameters. These can be statistical indicators, game intervals, individual player actions, combined results and other non-standard betting formats.
For the operator, special markets are a tool for expanding the product line, increasing the time of interaction between players and the platform and growing the average coupon.
JackCode develops special market systems for betting platforms that allow you to flexibly form the line and connect additional types of bets.
The main tasks of the system of special markets:- Add Custom Outcomes
- Widening the betting line
- Managing additional markets
- Generation of unique coupons
- Statistical rate support
- Integration with odds management
- Limit control for special markets
Main system components
| Component | Appointment |
|---|---|
| Special Markets Engine | Special Market Management |
| Odds Calculation Module | Calculation of coefficients |
| Market Configuration System | Set up rate types |
| Bet Processing Module | Processing player coupons |
| Risk Control Integration | Risk control for additional markets |
| Trading Dashboard | Special line control |
What types of special markets are used
| Market type | Description |
|---|---|
| Statistical markets | Betting on gaming performance |
| Individual markets | Bets on the actions of specific players |
| Interval markets | Betting on segments of the match |
| Combined Markets | Combination of multiple outcomes |
| Event markets | Bets on individual game episodes |
| Niche markets | Rare or non-standard bet types |
What special markets give a bookmaker
| Factor | Practical role |
|---|---|
| Line extension | More betting options for punters |
| Increased engagement | Players interact with the platform longer |
| Increase average coupon | Adding New Outcomes to Rates |
| Product flexibility | Ability to create unique markets |
| Competitive differentiation | Wider sportsbook line |
- Creating new betting markets
- Adjustment of coefficients
- Market Availability Management
- Limit control
- Real-time data update
- Synchronization with betting engine
- Player activity monitoring
Who uses the special markets system
| Participant | Role |
|---|---|
| Players | Use additional bet options |
| Bookmaker operator | Extends sportsbook product |
| Traders | Adjust odds and markets |
| Risk analysts | Control additional outcomes |
| Developers | Support the market system |
The system of special betting markets helps the betting platform expand the line, add non-standard outcomes and make the product more flexible for players. JackCode implements such solutions for the development of modern sportsbook systems.
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