Last updated:
Stanislav Anisimov
Veliplay

Bonus Engine is a tool to attract, retain and reactivate players through personalized promotional mechanics and automated scenarios.

The module works in conjunction with PAM, Single Wallet and CRM, allowing you to launch bonus campaigns in one click.


Key characteristics

ParameterPlatform Value
Multi-product bonusesBonuses for all verticals
Real-time activationLaunch campaigns instantly
Segmentation engineFine-tuning audiences
Wagering managementWagering management
Anti-abuse toolsProtection against bonus hunting

What it gives the operator

Player LTV growth

Retention boost

Marketing automation

Reduce manual operations

Bonus Expense Control


Types of bonuses

Welcome bonuses

Free spins

Cashback

Reload bonuses

Bet & Get

Risk-free bets

Loyalty rewards

VIP programs


Gamification tools

Tournaments

Missions and Challenges

Leaderboards

Progress bars

Achievement-mechanics


Functionality

Setup:
  • Rules of wagering
  • Rate limits
  • Time windows
  • Providers and games
  • Currency types
Customer support:
  • Promo codes
  • Auto-bonuses
  • Cross-product campaigns
  • Triggered bonuses
  • Real-time analytics

Integration

PAM

Sportsbook

Casino

Payment system

CRM

Risk management

Affiliate system


Where best used

Multi-product platforms

White Label projects

Regulated markets

High-competition regions

Projects with VIP segmentation


Bonus Engine is a key platform DAU driver that directly impacts player retention, deposit frequency, and overall GGR.