Modern betting is not only odds and lines, but also a smart bonus policy. Freebets, insurance rates and refunds allow you to stimulate activity, reduce risks for players and increase engagement without direct pressure on the bankroll. These tools are particularly effective in marketing campaigns and retaining a consistent audience.
Freebets (free bets)
What is it: a bet on the platform account, while in case of winning the player receives only net profit.
Example: Freebet per 1000 ₽ → bet on cap 2. 0 → the player receives 1000 ₽ (not 2000 ₽, as with a regular bet)
Used as:- Welcome bonus
- Activity reward
- Birthday gift or event
- Promotion for losing streak
- No risk to player
- High activation conversion
- Simplified UX - just click "Apply Fribet"
Rate insurance
What it is: a refund of the bet amount in the event of a loss, in whole or in part.
Can be activated manually or automatically- Applies to ordinars, express trains, live rates
- Fixed (up to 1000 ₽)
- Percentage (e.g. 50% of rate)
- First rate insurance
- Express protection (unless playing 1 of 4 events)
- Derby promotions, major tournaments or live events
Returns (cashback and technical)
Return types:| Return type | Description |
|---|---|
| Classic cashback | Return of part of lost funds (5-20%) |
| Technical return | When a match is canceled, a failure or calculation error |
| Manual return | By decision of support or complaint |
- Automatic or on request
- Displayed in bid and transaction history
- Can be issued in the form of real funds or bonus balance
Platform implementation
Bet bonus selection: regular/freebet/with insurance
Return Option Notifications- Reports and wagering logic (if required)
- Anti-fraud mechanisms: preventing abuse
- CRM Integration - Customized Offerings
Benefits for the player
Less risk - higher motivation to try- Returns support bank after setbacks
- Ability to play strategically and flexibly
- Nice activity bonus, even if you lose
Platform benefits
Withholding and repayments- Reactivating sleeping players
- Increased trust and loyalty
- Tool for promotions, tournaments and VIP work
Freebets, insurances and returns are smart engagement tools. They allow players to feel cared for and supported by the platform, especially in moments of failure. This means staying active longer and returning again.
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