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Practical guide

Promotions, tournaments and draws

Creation and management of promotions, draws and tournaments in the game hall: increasing traffic, motivating players, rewards and retention through competitive mechanics.
Expert Nikolay Orlov

The game hall is not only automata, but also emotions, excitement and participation in events. The system of promotions, draws and tournaments allows you to create vivid game events that attract new players and motivate the constants to return again and again.

You can run daily or seasonal draws, prize money tournaments, lotteries and personal promotions - with complete control of rules, participants and prizes.

What can be done

Event format Description and objectives
Promotions Bonuses for visit, replenishment, first game, participation in the event
Slot tournaments Contest on the amount of bets or winnings with the leaderboard
Prize draws Lottery among active players with automatic winner determination
Personalized promotions Individual bonuses and invitations for VIP players or segments
Seasonal campaigns New Year, summer, holiday promotions with accumulative awards

How does it work

1. Setting up conditions: dates, type of promotion, participation criteria, prize pool

2. The system tracks the actions of players and forms participants/ratings

3. Winners are determined by conditions - automatically or manually

4. Informing via terminal, SMS, email or on the machine screen

5. All statistics are available in the admin panel for analysis and reporting

Advantages for the hall

Increased traffic and player engagement

Flexible configuration of event formats and frequency

Motivation to play: more bets - higher chances and rewards

Personalization of promotions for specific audiences

Automation: no manual tracking of participants and results

Where especially effective

Halls with constant or returning traffic

Locations with CRM and loyalty programs

Sites where it is important to increase activity on low-load hours/days

Networks of halls with centralized system of tournaments and events


Promotions, sweepstakes and tournaments are live marketing for the playroom. They create motivation, emotions and a feeling of winning not only from the machine, but also from participation. This means that they increase the loyalty, income and recognition of your audience.