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Practical guide

Loyalty program

Flexible loyalty program: earning points, cashback, levels, prizes and gifts - all to retain players and increase their engagement in the game hall.
Expert Nikolay Orlov

Players stay where they are valued. The loyalty program is a powerful tool that allows you to increase engagement, motivation and frequency of return visits. Our loyalty system is flexible for any hall format and allows you to create individual rules for scoring points, cashback and gifts.

You can form levels, ranks, VIP statuses, launch seasonal promotions and accumulate player "value" with each visit.

Core loyalty mechanics

Mechanics Purpose and application
Activity points Betting charges, game duration, visits
Cashback Return of percentage of lost or spent funds
Gifts and rewards Prizes for levels, holidays, completing tasks or achievements
Levels and ranks Upgrade a player with new privileges
Points exchange The ability to exchange points for goods, bonuses or game chips

How the system works

1. The player registers and receives an identifier (card, QR, eWallet)

2. The system tracks activity and awards points automatically

3. The player accumulates points, moves to new levels, receives cashback

4. The administrator can manually assign gifts or launch promotions

5. All activity is recorded, available in CRM and admin panel for analysis

Advantages for the hall

Increased engagement and average stay

Segmentation of players by activity and behavioral profiles

Personal Player Interest Offers and Rewards

Automate accruals and reduce staff workload

Analytics: who returns, who spends more, who needs withholding

Where especially effective

Clubs with a regular audience

Rooms with VIP programs

Locations with player card integration, QR or RFID

Halls where it is important to return customers and encourage loyalty


A loyalty program is not just a bonus, it is a strategy. It helps to build long-term relationships with players, increase profitability and turn the visitor into a regular client.