Players go back to where they are valued. The system of accounting for visitors and loyalty cards allows the hall not only to record the activity of each guest, but also to build a full-fledged retention and reward program on this.
With the built-in CRM module, you can create player profiles, track the frequency of visits, analyze spending and reward active guests on time through bonuses, points, gifts or VIP statuses.
Basic functionality
| Opportunity | Description |
|---|---|
| Player profiles | Name, ID, visit history, bets, winnings, behavioral tags |
| Loyalty cards (physical/virtual) | Link to player, use in entry, replenishment, withdrawal |
| Activity statistics | Number of visits, duration of sessions, frequency of deposits |
| Bonus program | Earning points, cashbacks, free games or prizes |
| Control of entry and age restrictions | Verification by document or card ID |
How the system works
1. Register a player manually or through a self-service terminal
2. Issuing a plastic or virtual card (QR/RFID/eWallet)
3. Use of card for entry, bets, bonuses, participation in promotions
4. Collection of statistics for each visit and game actions
5. Automatic activation of loyalty levels, promotions and personal offers
Integration: possible connection to CRM, eWallet, email and SMS mailings
Advantages for the hall
Build your own customer base
Ability to segment audience and personalized promotions
Increasing player loyalty and return
Access control, registration and age filtering
Marketing Behavior and Performance Analytics
Where especially relevant
Halls with regular players and VIP destination
Networks with centralized loyalty system
Clubs wishing to automate identification and bonus program
New locations where you need to quickly build up your customer base
Counting visitors and loyalty cards is a step from just a hall to a community. You get not just players but regulars who can be encouraged, retained and turned into brand advocates.