Odds Feed is a sportsbook data layer that supplies odds and markets for building your own betting product.
In Delasport, the data flow is integrated with the personalization system and CRM, which allows you to form dynamic offers and manage margins by player segments.
This turns the classic odds feed into an LTV growth tool.
What is included in the data flow
| Component | Role in the platform |
|---|---|
| Prematch odds | Formation of the main line |
| Live odds | In-play betting |
| Dynamic margin tools | Profitability Management |
| Market recommendations | UX Personalization |
| Settlement data | Automatic rate calculation |
| Multi-sport coverage | Product scaling |
Role in platform architecture
Odds Feed performs key functions:
- Speeds up the launch of sportsbook
- Allows you to build a custom line
- Integrates with CRM and bonus system
- Manages margin by player segment
This is the data core of the product betting model.
Integration value
Used for:
- White label solutions
- Own platforms
- Multi-brand operators
- Personalized betting products
Behavioral Business Value
Dynamic coefficients for different segments
Personal suggestions
Flexible profitability management
Increased player engagement
Where shows maximum efficiency
Tier 1 Markets
Tier 2 highly competitive
B2C brands with a focus on retention
Practical value for the operator
Time-to-market reduction
Create a custom line
LTV growth through personalization
Flexible margin management