Bonus system and loyalty

The Bonus System and Loyalty for the Gambling Hall is a suite of tools for player retention, campaign management, bonus accrual, VIP level handling, and re-activity analysis.

Such a system helps the operator not only to control gaming and financial processes, but also to build long-term work with the audience.

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What the bonus system includes

The bonus system for the gambling hall can support different mechanics:

• bonus points;
• cashback;
• VIP levels;
• personal offers;
• promotional campaigns;
• free play;
• bonus balance;
• tournaments;
• jackpots;
• gifts for activity;
• segmentation of players;
• performance reports.

The main task of the system is to give the operator a controlled tool for repeated visits and increasing player engagement.

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For which objects is suitable

The bonus system can be used in different formats of the gambling infrastructure.

The system may operate as a separate module or as part of a common gaming floor management platform.

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Bonus points

Bonus points are one of the basic loyalty tools.

The operator may award points for:

• gaming activity;
• follow-up visits;
• replenishment of the balance sheet;
• participation in promo;
• reaching VIP level;
• use of the player's card;
• activity in a specific location.

Points can be used for bonuses, promotions, player upgrades or other internal scenarios.

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Cashback

Cashback can be used as a tool to return part of the game activity to the player.

The system can support:

• Fixed cashback percentage
• personal interest;
• cashback by player level;
• cashback by period;
• game-specific cashback;
• automatic accrual;
• manual confirmation;
• accrual limits.

It is important for the operator to control how cashback affects player retention and hall economics.

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VIP-levels

VIP levels help separate players by activity and business value.

The system can take into account:

• player level;
• Next-level transition conditions
• period of activity;
• the amount of bets;
• frequency of visits;
• bonus privileges;
• personal limits;
• special offers.

VIP logic allows the operator to work with different groups of players more accurately.

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Personal suggestions

The bonus system can use the player's data for personal offers.

For example, an operator can configure:

• bonus for a new player;
• an offer for an active player;
• returning an inactive player;
• birthday promo;
• promotion for the VIP segment;
• bonus for a specific location;
• individual cashback.

Personal offers help to make communication more accurate and reduce the expenditure of the bonus budget.

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Promo-companies

Promotional campaigns allow you to launch temporary promotions within a hall or network of halls.

The system can support:

• the start and end date of the promotion;
• conditions of participation;
• a list of available players;
• available locations;
• bonus budget;
• accrual limits;
• automatic accrual;
• manual confirmation;
• report on the results.

The promo must be manageable so that the operator sees not only the number of accruals, but also the actual effectiveness of the campaign.

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Bonus balance

The bonus balance must be separate from the player's actual funds.

The system can store:

• real balance;
• bonus balance;
• bonus validity period;
• terms of use;
• Product restrictions
• accrual history;
• write-off history;
• bonus status.

The division of balances helps to correctly count promo expenses and not mix bonus funds with the player's real money.

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Communication with the player's wallet

The bonus system often works in conjunction with the player's wallet.

The wallet can be used for:

• crediting bonuses;
• write-off of the bonus balance;
• displaying available tools;
• cashback accounting;
• VIP status storage;
• bonus transaction histories;
• restrictions on use.

This connection allows the player to see their bonuses, and the operator to control accruals and write-offs in one system.

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Player cards

If the gambling hall uses player cards, the bonus system may associate the activity with a specific profile.

A player's card can be used to:

• player identification;
• points earning;
• accounting for visits;
• binding to the wallet;
• work with the VIP level;
• participation in promo;
• receiving personal offers.

This is especially important for ground halls, where the player interacts with the cash register, machines and staff.

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Loyalty reporting

It is important for the operator to understand which bonus mechanics work and which only increase costs.

The system can show:

• number of active participants;
• the amount of accrued bonuses;
• the amount of bonuses used;
• Activity by VIP levels
• results of promotional campaigns;
• follow-up visits;
• player retention;
• consumption of bonus budget;
• impact on GGR;
• efficiency by location.

Such reporting helps manage loyalty as a business tool, not just a bonus giveaway.

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Relationship to GGR and revenue

Bonuses should be analyzed along with game indicators.

The operator can map:

• the amount of bets;
• the amount of payments;
• GGR;
• accrued bonuses;
• bonuses used;
• cashback;
• player activity;
• follow-up visits;
• profitability by segment.

GGR is calculated as the difference between player bets and player payouts.

The bonus system helps to understand which mechanics support revenue and which reduce margins.

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Bonus limits and rules

To control expenses, the operator must set up bonus rules.

The system can support:

• bonus limit per player;
• Period bonus limit
• VIP level limit
• location limit;
• promotional campaign limit;
• Product restriction
• bonus validity period;
• write-off conditions;
• manual confirmation of large accruals.

Limits help you manage your bonus budget and reduce the risk of uncontrolled accruals.

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Security & Surveillance

The bonus system should protect the operator from errors and abuse.

The system can record:

• manual accrual of bonus;
• VIP level change
• changing promo rules;
• bonus cancellation;
• suspiciously frequent accruals;
• Use of bonus outside of rules
• actions of the employee;
• changing limits.

All important actions must be saved in the event logs.

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Bonus Journals

Logs help to check controversial situations and monitor personnel.

The system can store:

• accrual date;
• bonus amount;
• Bonus type
• basis of accrual;
• player profile;
• The person who performed the action
• Bonus status
• date of write-off;
• change history;
• manager comment.

This makes the bonus system transparent to internal controls.

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Integration

The bonus system is usually associated with other modules of the platform.

Most often connected:

• a player wallet system;
• cash system;
• player cards;
• slot machines;
• TITO system;
• non-cash payments;
• CRM;
• BI analytics;
• a gaming hall management system;
• regulatory reporting.

Integrations allow you to accrue bonuses automatically and analyze their impact on player behavior.

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For one hall and network of objects

In one gambling hall, a bonus system helps to retain players and manage promos.

In the network of halls, it provides additional features:

• single loyalty program;
• general VIP levels;
• centralized bonus rules;
• location comparison;
• a single player story;
• general analytics;
• bonus budget control;
• single promotional campaigns.

This allows the operator to develop loyalty not only at the level of one object, but also at the level of the entire network.

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Why do you need a bonus system

Bonus system and loyalty are needed to retain players, manage repeat visits and control promotional activity.

It helps the operator:

• Award bonus points
• Manage VIP levels
• launch promotional campaigns;
• Use cashback
• work with personal offers;
• associate bonuses with the player's wallet;
• control the bonus budget;
• analyze the impact on GGR;
• Compare campaign performance
• scale loyalty to a network of halls.

For the player, this is an understandable system of advantages. For the operator - a tool for retention, analytics and controlled growth of activity.