Marketing campaign management is an important part of the back-office gaming platform. This module allows you to create, launch and control promotions aimed at attracting, retaining and reactivating players.
Through campaign management, you can work with bonuses, promo codes, cashback scripts, loyalty mechanics and personalized offers. The system helps to launch campaigns for different segments of users and evaluate their effectiveness by key metrics.
Marketing campaigns can be associated with registration, first deposit, re-activity, VIP segments, tournaments and seasonal offers. This makes the platform more flexible in working with the audience and improves the quality of CRM processes.
JackCode implements a campaign management system that allows platforms to centrally manage marketing activity, segment audiences, and strengthen retention strategy.
The main tasks of campaign management:
- Create marketing campaigns
- Working with player segments
- Set up bonus offers
- Promo Code Management
- Running retention scripts
- Control of personalized offers
- Campaign Performance Analysis
What types of campaigns does the system support?
| Campaign type |
Appointment |
| Welcome Campaign |
Attracting new players |
| Deposit Campaign |
Boost top-ups |
| Reload Campaign |
Repeated deposits |
| Cashback Campaign |
Returning part of the loss |
| Loyalty Campaign |
Loyalty program support |
| Reactivation Campaign |
Return of inactive players |
| VIP Campaign |
Personal offers for valuable users |
What the campaign management system controls
| Component |
Appointment |
| Campaign Rules |
Campaign Rules and Settings |
| Target Segments |
Target User Groups |
| Bonus Assignment |
Bonus and rewards accrual |
| Promo Code Logic |
Activate bonus codes |
| Communication Triggers |
Run notifications and messages |
| Campaign Analytics |
Campaign Performance Analysis |
Typical Marketing Campaign Events
| Event |
Description |
| Campaign Created |
New campaign created |
| Campaign Activated |
Campaign launched |
| Player Targeted |
Player included in target segment |
| Bonus Granted |
User receives bonus |
| Promo Code Used |
Promo code activated |
| Campaign Completed |
Campaign complete |
Typical Campaign Workflow
| Stage |
Description |
| Stock planning |
Define campaign objectives and parameters |
| Segment selection |
Setting up target audience |
| Campaign launch |
The system activates the marketing scenario |
| Rewards accrual |
Players receive bonuses or offers |
| Statistics collection |
Responses and results analyzed |
| Campaign optimization |
Parameters are adjusted based on the results of work |
Benefits of Campaign Management
| Advantage |
Practical value |
| Centralized stock management |
Convenient work with marketing |
| Personalize offers |
More accurate communications |
| Growth in player retention |
Strengthening retention strategy |
| Flexible working with segments |
Accurate audience targeting |
| Campaign Performance Analysis |
Marketing Spend Optimization |
Who uses Campaign Management
| Participant |
Role |
| Marketing Teams |
Create and launch promotions |
| CRM Teams |
Set up retention mechanics |
| VIP Managers |
Work with valuable segments |
| Data Analysts |
Analyze campaign results |
| Platform Administrators |
Control the logic of the system operation |
The marketing campaign management system allows the gaming platform to launch flexible promotions, work with user segments, strengthen retention processes and increase the efficiency of interaction with the audience.
